Lianhua Supermarket Holdings 2010: A Company Profile

As with other leading supermarket groups, Lianhua is shifting emphasis towards hypermarket and superstore outlets, and the company obtained nearly 60% of its revenue from hypermarkets in 2008, thanks to the opening of more hypermarkets and the increasing popularity of this store format among shoppers.

Lianhua is beginning to spread its regional interests more outside of its Shanghai base market, especially into neighbouring provinces such as Jiangsu and Zhejiang, but is also opening its rapidly expanding chain of hypermarkets across a further geographical range.

Strong same store sales growth is helping to sustain Lianhua's place as one of the leading domestic supermarket chains in China. Likewise, the company is also at the forefront of development in the emerging private label sector, already having started its private label business in 1996. Lianhua has turned to Daymon Worldwide, a US-based private brand broker, to help it develop its private label business.

Table of contents

1 OVERVIEW
1.1 Report Overview
1.2 Other Access Asia Reports of Possible Interest
1.3 China Retail Quarterly

2 LIANHUA SUPERMARKETS
2.1 Company Details
2.2 Company Background
Table 2.1 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY FORMAT, 2000-2009
Table 2.2 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF OUTLETS BY FORMAT, 2009
Table 2.3 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY PROVINCE, 2002 & 2007
Table 2.4 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY PROVINCE, 2008-2009
Table 2.5 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: REVENUE BREAKDOWN BY SEGMENT, 2003-2008
Table 2.6 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: GROSS & OPERATING PROFIT MARGINS, 2003-2009
Table 2.7 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: SAME-STORE SALES, 2007-2009

3 LIANHUA’S MARKET
3.1 The Supermarket Retailing Industry
3.1.1 The Supermarket Retailing Industry: Total Retail Above Government Statistics Threshold
Table 3.1 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2003/2009
3.1.2 The Supermarket Retailing Industry: The Total Retail Industry
Table 3.2 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003/2009
3.1.3 The Supermarket Retailing Industry: Supermarket Significance Within the Total Retail Industry
Table 3.3 SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2003-2009
3.2 Supermarket Industry Sectors By Size
3.2.1 Supermarket Industry Sectors By Size: Size Definitions & Averages
Table 3.4 ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFITS, SIZE & STAFF (INCLUDING STORES BELOW THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.2 Supermarket Industry Sectors By Size: Outlets
Table 3.5 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.3 Supermarket Industry Sectors By Size: Floorspace
Table 3.6 ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.4 Supermarket Industry Sectors By Size: Sales
Table 3.7 ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.5 Supermarket Industry Sectors By Size: Profits
Table 3.8 ESTIMATED SUPERM ARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.6 Supermarket Industry Sectors By Size: Footfall & Basket Size
Table 3.9 AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.3 Leading Supermarket Retailers
3.3.1 Leading Supermarket Retailers: Selected Listed Retailer Revenues
Table 3.10 SELECTED LISTED RETAILERS’ MAIN OPERATING REVENUES*, 2004-2009
3.3.2 Leading Supermarket Retailers: Selected Listed Retailer Supermarket Business Share of Revenue
Table 3.11 SELECTED LISTED RETAILERS’ SUPERMARKET/HYPERMARKET REVENUES & MARGINS, 2004-2009

4 LIANHUA’S FINANCES
4.1 Financial Results
Table 4.1 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2009*
Table 4.2 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*

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