Latvia Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176483

Pages: 94

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

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Price: $ 3283.00

Report description

Product Synopsis
A detailed market research report on the Latvia beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Latvia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The market contracted by 5% last year and the big brewers lost volumes whilst small local brewers actually grew.

What are the key drivers behind recent market changes?
The poor summer was the driver for the poor performance of the big breweries, a lower level of discounting may also have contributed to the decline.

What makes this report unique and essential to read?
The Latvia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Latvia Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Weather is a key driver for beer, especially brands from the big brewers.

The notion of naturalness is still key for consumers and this was the driver for unfiltered beer doing well. It also seems to be behind the success of ZeltaRadler-a beer/fruit juice mix.

As the economy improves this has allowed brewers to reduce the level of discount that they offer on brands and it has also helped the on-premise with new premises opening.

Advertising remained important in the market, small brewers actively promoted their brands in the on-premise and performed better than the big brewers.

Although less important than a year ago consumers still seek out brands on promotion and will buy the brand on promotion.

Key Highlights
Unfiltered beer continues to be a success in 2012. Brands from big breweries show better sales results as they offer more affordable prices when compared to the small breweries.

While there were few new products in 2012, the market gained several new imported bands. Most of them are imported by big breweries

Can continues to grow and take market share from glass and PET packaging. More new brands and brand extensions are being packed in cans.

Horeca grew despite the overall beer market showing a decline. The growing economy has had a positive impact with the opening of new cafeterias and dining places.

Aldaris remained the market leader in 2012, however the brewery was struggling with its sales during the summer months due to the unfavorably low temperatures. The company decided in early 2012 that it would start to focus on more premium products and shift away from discount beers with volume to become a secondary priority.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1992-2015F
Table – East Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.6.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.7.1 – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table 3.7.2 – Leading Retail Groups for Beer – Turnover/% Share, 2008-2012
Table 3.7.3 - Leading Retail Groups for Beer – Owner/Outlet, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
ALDARIS (CARLSBERG GROUP)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Aldaris Full Brand List, ABV%, Pack Type
Table – Aldaris Brand Volumes, 2008-2012
CESU ALUS (OLVI)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Cesu Alus Full Brand List, ABV%, Pack Type
Table – CesuAlus Brand Volumes, 2008-2012
ROYAL UNIBREW LATVIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Royal Unibrew Full Brand List, ABV%, Pack Type
Table – Royal Unibrew Latvia Brand Volumes, 2008-2012
SMALLER BREWERS (Brands, Volume 000s HL 2012 and comment)
Alus Nams
Bauskas Alus
Piebalgas Alus
Tervetes Alus
Valmiermuiza
Zaksi Ltd
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table – Population Size and Growth, 1992-2015F
Table – East Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
 Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
 Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table 3.5.2 – Leading Retail Groups for Beer – 2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 3283.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Latvia (in Europe)