Latest Trends and Key Issues in the Turkish Retail Packaging Market - The outlook for primary packaging containers, closures and outers

Published: January 2014

Publisher: Canadean Ltd

Product ref: 193039

Pages: 89

Format: PDF

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Price: $ 4950.00

Report description

Product Synopsis
• “Latest Trends and Key Issues in the Turkish Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Turkish packaging market.

• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends, and packaging innovation within Turkey’s consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metal, and Paper &Board.

• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics, and areas of future growth potential.

• It provides an overview of the competitive landscape of the Turkish packaging sector with an analysis of the key market leaders including a snap shot of major deals.

Introduction and Landscape
Why was the report written?
Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging growth opportunities within the CPG market.

What is the current market landscape and what is changing?
As consumer product demand evolves, the dynamics between different packaging types also evolves – favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.

What makes this report unique and essential to read?
The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2010–2016. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Features and Benefits
Comprehensive coverage of the key consumer trends affecting the CPG market. Markets covered include Alcoholic Drinks, Food, Health &Beauty, Home Improvement, Household Care, Non-Alcoholic Drinks, Pet Care, and Tobacco &Tobacco Products.

Detailed analysis of each packaging material providing detailed break up including pack types, closures, and outers.

Provides key manufacturing and innovation trends in the packaging industry.

Highlights the key regulatory framework governing the Turkey packaging industry.

Overview of the competitive landscape in Turkey’s packaging industry including key players in each of the packaging material segments and major deals.

Key Highlights
The average household size in Turkey was 3.7 in 2012, which is at the higher side when compared to other European countries such as France, Germany and the UK. The trend of children living with their parents until they get married is one of the major factors for large household sizes in Turkey. This trend drives demand for larger pack sizes for family consumption. Packaging formats that are large packs, occupy less shelf space, and have longer shelf life are expected to witness greater demand.

The decreasing unemployment rate indicates a rise in disposable income and growing purchasing power of the Turkish consumers, this in turn has resulted in an increase in consumer spending. Consumers are therefore expected to experiment with new products and brands, indicating opportunities for CPG companies to introduce new products which encourage consumers to experiment. Packaging can be used as a tool by CPG companies to differentiate their products from their competitors who offer similar products or goods.

Organized retail channels are increasingly growing their presence in Turkish retail market owing to rising urbanization, rising per capita income and urge of Turkish consumer for the most convenient shopping experience. Changing consumption habits of consumer as a consequence of urbanization and a large number of people entering the workforce will boost the demand for retail ready packaging.

Growing disposable incomes are prompting middle class consumers to aspire for newer and premium products. Masstige products can be used to target the growing middle class population. Packaging plays a key role as the packaging needs to replicate the appearance of premium products.

With growing online penetration in the Turkish market, secondary packaging, corrugated paper & board packaging in particular, is an essential pre-requisite to ensure protected delivery of the product. Packaging manufacturers consider newer types of packaging that are cost effective and also enhance online visibility of the product.

Table of contents

1 Executive Summary
2 Overview of the Turkish Packaging Market
3 Consumer Drivers
3.1 A dynamic population structure creates varied packaging demands
3.1.1 Larger household sizes to influence demand for bigger pack formats
3.1.2 Younger consumers will drive packaging changes
3.2 Macroeconomic factors influence buying behaviour
3.2.1 Declining unemployment rate encourages experimentation by Turkish population
3.2.2 Growing credit card penetration to influence impulse purchases
3.2.3 Rising aspirations of middle class consumers will drive the use of premium packaging
3.2.4 Tourists will create demand for packaging that is modified to their specific needs
3.3 The changing structure of the retail market will create demand for packaging
3.3.1 Growth of organized retailing will stimulate demand for retail ready packaging
3.3.2 Expansion of virtual sales networks is creating newer avenues for secondary packaging
4 Market Dynamics
4.1 Overview
4.1.1 Turkish Packaging Market by Material
4.1.2 Turkish Packaging Market by Industry Sector
4.1.3 Turkish Packaging Market by Pack Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Market
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper & Board
4.3.1 Overall Paper & Board Packaging Market
4.3.2 Number of Paper & Board Packs by Market
4.3.3 Number of Paper & Board Packs by Type
4.3.4 Number of Paper & Board Packs by Closure Material
4.3.5 Number of Paper & Board Packs by Closure Type
4.3.6 Number of Paper & Board Packs by Outer Material
4.3.7 Number of Paper & Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastic Packaging Market
4.4.2 Number of Rigid Plastic Packs by Market
4.4.3 Number of Rigid Plastic Packs by Type
4.4.4 Number of Rigid Plastic Packs by Closure Material
4.4.5 Number of Rigid Plastic Packs by Closure Type
4.4.6 Number of Rigid Plastic Packs by Outer Material
4.4.7 Number of Rigid Plastic Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Market
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Market
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Innovative packaging enhances consumer convenience
5.1.2 Sustainability is one of the key packaging trends in Turkey
5.1.3 Lightweight is used widely to reduce cost by saving upon packaging material
5.1.4 Premium packaging used as a strategic tool to improve shelf impact
5.1.5 Packaging firms need to more closely align themselves with manufacturers’ needs
5.2 Key Manufacturing Trends
5.2.1 Form filling and sealing machinery ensure high efficiency and quality in producing cups
5.2.2 Superior quality labels produced from metallization
5.2.3 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.2.1 Turkish Food Codex Labeling Regulation
6.2.2 Cosmetics Labeling
6.2.3 Regulation on Packaging and Packaging Waste Control
6.2.4 Regulation for Tobacco & Tobacco Products
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Paper & Board
7.1.2 Rigid Plastics
7.1.3 Flexible Packaging
7.1.4 Glass
7.1.5 Metal
7.2 Key Companies in Turkey Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Methodology
8.5.1 Overall Research Program Framework
8.6 About Canadean
8.7 Disclaimer

List of Tables
Table 1: Turkey Organized Retail Sales (TRY Billion), 2007–2017
Table 2: Turkey Online Sales (TRY Billion) and Online Penetration (%), 2007–2017
Table 3: Turkey Packaging by Material (Number of Packs, Million), 2010, 2013 and 2016
Table 4: Turkey Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 5: Turkey Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 6: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2016
Table 7: Turkey Flexible Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 8: Turkey Flexible Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 9: Turkey Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 10: Turkey Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 11: Turkey Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 12: Turkey Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 13: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2016
Table 14: Turkey Paper & Board Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 15: Turkey Paper & Board Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 16: Turkey Paper & Board Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 17: Turkey Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 18: Turkey Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 19: Turkey Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 20: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010–2016
Table 21: Turkey Rigid Plastic Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 22: Turkey Rigid Plastic Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 23: Turkey Rigid Plastic Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 24: Turkey Rigid Plastic Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 25: Turkey Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 26: Turkey Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 27: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2016
Table 28: Turkey Rigid Metal Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 29: Turkey Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 30: Turkey Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 31: Turkey Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 32: Turkey Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 33: Turkey Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 34: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2016
Table 35: Turkey Glass Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016

Price: $ 4950.00

Related research categories

By sector: Packaging, Retail (in Off-trade), Trends