Latest Trends and Key Issues in the Russian Retail Packaging Market - Latest Trends and Key Issues in the Russian Retail Packaging Market The outlook for primary packaging containers, closures and out

Latest Trends and Key Issues in the Russian Retail Packaging Market - Latest Trends and Key Issues in the Russian Retail Packaging Market The outlook for primary packaging containers, closures and out

Published: October 2013
Publisher: Canadean Ltd
Product ref: 184431
Pages: 90
Format: PDF
Delivery: By product vendor

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Product Synopsis
• “Latest Trends and Key Issues in Russia Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Russian packaging market.
• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Russia consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metaland Paper & Board.
• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential.
• It provides an overview of the competitive landscape of Russia packaging sector with an analysis of the key market leaders including a snap shot of major deals

Introduction and Landscape
Why was the report written?
Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

What is the current market landscape and what is changing?
As consumer product demand evolves the dynamics between different packaging types also develops—favouring some packaging types and formats, and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.

What makes this report unique and essential to read?
The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2007–2017. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Features and Benefits
Comprehensive coverage of the key consumer trends affecting the CPG market. Markets covered include alcoholic drinks, food, health & beauty, home improvement, household care, non-alcoholic drinks, pet care, and tobacco & tobacco products

Detailed analysis of each packaging material providing detailed break up including pack types, closures, and outers.

Provides key manufacturing and innovation trends in the packaging industry.

Highlights the key regulatory framework governing the Russia packaging industry.

Overview of the competitive landscape in Russia packaging industry including key players in each of the packaging material segments and major deals.

Key Highlights
With increasing number of single parent and single-person households, there is an increase in demand for smaller sized packs. Increases in single parent households, driven by the growing divorce rates, account for more than one-fourth of the population. The young population take up smaller sized packs for on-the-go consumption, while the elderly take such products for small portion controlled consumption.

Owing to lower unemployment rate, there is a rise in disposable income of Russian consumers. With the rise in middle class population, there is an increase in demand for premium products, or products that meet their aspiration desires. In addition, consumers are likely to indulge in impulse buying.

As the Russian population grows increasingly older, there is a change in consumption patterns; demand for convenient packaging is on the rise. The Packaging Industry in Russia has a significant opportunity to develop products with specific benefits, meeting the needs to the aging population; these include easy-to-open, re-sealable packs, and packs with longer shelf life and clearer labeling.

Packaging manufacturers have shown a strong inclination towards producing eco-friendly products, thereby reducing carbon footprints. They are replacing traditional pack formats with new packaging materials that are lightweight and offer 100% recyclability. For instance PivovarinnyZavodSamkoishas begun to offer its beer in a Plastic keg, instead of Metal Keg/Drum.

In Russia, women significantly outnumber men in terms of population, and with growing purchasing power, they have become the key decision makers in Russian households. Package designs that appeal to women are gaining importance in the Russian market. The use of bright color and aesthetics in packaging will help to extend product appeal for women consumer.

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Related research categories

By sector: Packaging, Retail (in Off-trade), Trends

By market: Russian Federation (in Asia), Russian Federation (in BRICM)


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