Latest Trends and Key Issues in the German Retail Packaging Market - The outlook for primary packaging containers, closures and outers to 2017

Published: August 2013

Publisher: Canadean Ltd

Product ref: 177649

Pages: 95

Format: PDF

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Price: $ 4950.00

Report description

Product Synopsis
• “Latest Trends and Key Issues in the German Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Germany packaging market.
• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Germany consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metal and Paper &Board.
• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential.
• It provides an overview of the competitive landscape of German packaging sector within analysis of the key market leaders including a snap shot of major deals.

Introduction and Landscape
Why was the report written?
Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

What is the current market landscape and what is changing?
As consumer product demand evolves the dynamics between different packaging types also evolves – favouring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.

What makes this report unique and essential to read?
The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2007–2017. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Features and Benefits
Comprehensive coverage of the key consumer trends affecting the CPG market. Markets covered include alcoholic drinks, food, health & beauty, home improvement, household care, non-alcoholic drinks, pet care, and tobacco & tobacco products

Detailed analysis of each packaging material providing detailed break up including pack types, closures, and outers.

Provides key manufacturing and innovation trends in the packaging industry.

Highlights the key regulatory framework governing the German packaging industry.

Overview of the competitive landscape in Germany packaging industry including key players in each of the packaging material segments and major deals.

Key Highlights
Plastic packaging commands the largest share in the German packaging industry. The material’s ability to mould to the different needs of CPG companies, and constant innovation from packaging manufacturers is helping Plastics to penetrate to new product categories.

As per VEBU (Vegetarierbund Deutschland), 8-9% of total German population is vegetarian. A string of food scandals has made German consumers wary about contaminated meat consumption, which has partly led to increased demand for vegetarian food.

Smaller single-person households will enhance the need for smaller pack sizes, in order to reduce the need for the storage of large volumes of consumables; in addition single-serve packs will gain importance.

Busy lifestyles demand convenient packaging. Canadean’s survey shows that people with busy lifestyles prefer products that offer ease of use such as re-sealable packaging, single-serve packaging, or in-pack cooking

Retailers, as well as packaging converters, have shown a strong inclination for lightweight packaging. Light weighting offers a win-win scenario as it reduces cost, as well as meeting regulatory compliance with respect to environmental challenges.

Table of contents

1 Executive Summary
2 Overview of the Germany Packaging Market
3 Consumer Drivers
3.1 Altering demographic trends raise new consumer groups
3.1.1 Aging population and changing household patterns create varied packaging demands
3.1.2 Lifestyle changes remain a dominant trend in consumer behaviour
3.1.3 Changes in ethnic composition create new and diverse consumer groups
3.2 Health and wellness trend getting stronger among Germans
3.2.1 Growing health consciousness and health hazards emerging as key decision drivers
3.2.2 Speciality products gain importance in the German Food sector
3.3 Changing purchase patterns necessitate new approaches in packaging
3.3.1 E-commerce drives the need for new packaging designs and labeling
3.3.2 Germans seek value-for-money proposition in their purchases
4 Market Dynamics
4.1 Overview
4.1.1 German Packaging by Material
4.1.2 German Packaging by Market
4.1.3 German Packaging by Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Market
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper & Board
4.3.1 Overall Paper & Board Packaging Market
4.3.2 Number of Paper & Board Packs by Market
4.3.3 Number of Paper & Board Packs by Type
4.3.4 Number of Paper & Board Packs by Closure Material
4.3.5 Number of Paper & Board Packs by Closure Type
4.3.6 Number of Paper & Board Packs by Outer Material
4.3.7 Number of Paper & Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastic Packaging Market
4.4.2 Number of Rigid Plastic Packs by Market
4.4.3 Number of Rigid Plastic Packs by Type
4.4.4 Number of Rigid Plastic Packs by Closure Material
4.4.5 Number of Rigid Plastic Packs by Closure Type
4.4.6 Number of Rigid Plastic Packs by Outer Material
4.4.7 Number of Rigid Plastic Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Market
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Market
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Packaging firms need to more closely align themselves with manufacturers’ needs
5.1.2 The German packaging market is highly cost conscious
5.1.3 German consumers choose products that offer convenience
5.1.4 Plastics enter traditional territories of other materials
5.2 Key Manufacturing Trends
5.2.1 Smaller beverage Cans gaining popularity in the German market
5.2.2 German manufacturers are at the forefront of dealing with sustainability issues
5.2.3 Nascent manufacturing processes that evolved with technological advancements
5.2.4 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.3 German Packaging Ordinance
6.4 Recycling targets
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Flexible Packaging
7.1.2 Paper & Board
7.1.3 Rigid Plastics
7.1.4 Rigid Metal
7.1.5 Glass
7.2 Key Companies in the German Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Methodology
8.5.1 Overall Research Program Framework
8.6 About Canadean
8.7 Disclaimer

List of Tables
Table 1: Total Market Value Influenced by the Busy Lives Consumer Trend (EUR Million), 2012
Table 2: Total Market Value Influenced by the Health Consumer Trend (EUR Million), 2012
Table 3: Total Market Value Influenced by the Health Consumer Trend (EUR Million), 2012
Table 4: Germany Packaging by Material (Number of Packs, Million), 2007, 2012 and 2017
Table 5: Germany Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 6: Germany Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 7: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2007–2017
Table 8: Germany Flexible Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 9: German Flexible Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 10: German Flexible Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 11: German Flexible Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 12: German Flexible Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 13: German Flexible Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 14: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2007–2017
Table 15: German Paper & Board Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 16: Germany Paper & Board Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 17: Germany Paper & Board Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 18: Germany Paper & Board Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 19: Germany Paper & Board Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 20: Germany Paper & Board Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 21: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2007–2017
Table 22: Germany Rigid Plastic Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 23: German Rigid Plastic Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 24: Germany Rigid Plastic Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 25: Germany Rigid Plastic Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 26: Germany Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 27: Germany Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 28: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2007–2017
Table 29: Germany Rigid Metal Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 30: Germany Rigid Metal Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 31: German Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 32: Germany Paper & Board Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 33: Germany Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 34: Germany Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 35: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2007–2017
Table 36: Germany Glass Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 37: Germany Glass Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 38: Germany Glass Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 39: Germany Glass Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 40: Germany Glass Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 41: Germany Glass Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 42: Germany Recycling and Recovery Targets (%), 2008
Table 43: Germany Household Sales Packaging Recycling Targets (%), 2009
Table 44: Key Financial Deals in Germany Packaging, 2012
Table 45: Product Category Coverage
Table 46: Primary Packaging Container Materials
Table 47: Primary Packaging Container Types
Table 48: Primary Packaging Closure Materials
Table 49: Primary Packaging Closure Types
Table 50: Primary Packaging Outer Materials
Table 51: Primary Packaging Outer Types

List of Figures
Figure 1: Market share of major packaging materials (%), 2012
Figure 2: Percentage share of population by age groups, 2011
Figure 3: Percentage share of total households by household size, 2011
Figure 4: A product’s ability to help consumers with their Busy Lives motivated the consumption of over EUR18,000 million worth of CPG products
Figure 5: Percentage share of migrant ethnic groups in Germany, 2011
Figure 6: A product’s Health benefits drove the consumption of EUR12,916million worth of CPG products
Figure 7: Logona, a natural cosmetics company, prominently highlights important labels on its packaging
Figure 8: Products are increasingly highlighting the Bio-Siegel label
Figure 9: Value Influenced by the Better Value for Money Consumer Trend (EUR Million)in 2012
Figure 10: Private Labels account for significant volume shares in many CPG sectors
Figure 11: Germany Packaging by Material (Number of Packs, Million), 2007–2017
Figure 12: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2007–2017
Figure 13: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2007–2017
Figure 14: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2007–2017
Figure 15: Sectors with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2007–2017
Figure 16: Packaging Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2007–2017
Figure 17: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2007–2017
Figure 18: Sectors with the Largest Market Share Gains and Losses in Germany Paper & Board Packaging, 2007–2017
Figure 19: Packaging Types with the Largest Market Share Gains and Losses in Germany Paper & Board Packaging 2007–2017
Figure 20: Closure Types with the Largest Market Share Gains and Losses in Germany Paper & Board Packaging, 2007–2017
Figure 21: Outer Types with the Largest Market Share Gains and Losses in Germany Paper & Board Packaging, 2007–2017
Figure 22: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2007–2017
Figure 23: Sectors with the Largest Market Share Gains and Losses in Germany Rigid Plastic Packaging, 2007–2017
Figure 24: Packaging Types with the Largest Market Share Gains and Losses in Germany Rigid Plastic Packaging, 2007–2017
Figure 25: Closure Types with the Largest Market Share Gains and Losses in Germany Rigid Plastic Packaging, 2007–2017
Figure 26: Outer Types with the Largest Market Share Gains and Losses in Germany Rigid Plastic Packaging, 2007–2017
Figure 27: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2007–2017
Figure 28: Sectors with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2007–2017
Figure 29: Packaging Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2007–2017
Figure 30: Closure Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2007–2017
Figure 31: Outer Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2007–2017
Figure 32: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2007–2017
Figure 33: Sectors with the Largest Market Share Gains and Losses in Germany Glass Packaging, 2007–2017
Figure 34: Closure Type with the Largest Market Share Gains and Losses in Germany Glass Packaging, 2007–2017
Figure 35: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 36: Lightweight PET bottles for wine targeted at in-home consumption
Figure 37: Paper & Board can for Beverages
Figure 38: Closure Systems International and SIG Combibloc have made savings by designing lightweight closure
Figure 39: Unilever’s new compressed deodorant, requiring less propellant
Figure 40: Nordenia’s microwavable flexible bags offer convenience
Figure 41: Maggi’s collapsible cup packaging for instant soup
Figure 42: Flexible pouch for Perfumes
Figure 43: Cardboard pouch with a dispenser
Figure 44: Re-closable closure for beverage cans
Figure 45: Rigid Plastics box for fish pallets
Figure 46: Flexible Packaging for Ambient Meat
Figure 47: Photorealistic printing
Figure 48: Crude Oil prices have risen sharply since 2003, and are forecast to remain high
Figure 49: Germany Packaging Competitive Landscape
Figure 50: Methodology

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Related research categories

By sector: Packaging, Retail (in Off-trade), Trends

By market: Germany (in Europe)