Latest market research (page 493 of 532)

Since the introduction of light standard domestic lagers in 2005 by Cervecería Nacional Dominicana in the country under the name of the domestic brand Presidente Light, the consumption of this format ...

Beer was affected by two factors: on one hand the economic downturn in 2009 affected consumers’ budgets and forced them to opt for more accessible products at lower prices, and on the other hand in De...

The new Transit Law and the harsher penalties for drunk drivers affected high-alcohol content products in 2010, such as RTDs and high-strength premixes, since consumers opted for lower alcohol content...

Cider/perry does not enjoy a mass following comparable to beer, spirits, or wine in the USA. It is the smallest category of alcoholic drinks but does enjoy a dedicated following. Cider used to be Amer...

In 2010, beer accounted for 95% of the total consumption of alcoholic drinks in Peru, in volume terms. The popularity of this product is based on its appeal to every socio-economic segment, its wide a...

Volume sales of beer declined marginally in 2010, largely due to poor sales in the on-trade channel. This was very much in line with the general development seen over the review period as a whole, bot...

Cider/perry is only present in off-trade outlets in Costa Rica, and it is not considered a popular product. The variety of products is low and therefore the category is very small in alcoholic drinks....

In 2010, the large percentage of unemployed men aged 21-35 years has been blamed for the almost 2% volume decline in the total beer market. Unemployment has greatly polarised drinkers causing them to ...

Demand for cider declined strongly in Finland in 2010, down 9% in total volume terms compared with 2009. Both on- and off-trade sales suffered during the year. This is a continuation of the developmen...

Dominican Republic consumers’ behaviour towards the purchase of cider bottles packaged in 750 ml bottles is generally occasional in which Christmas holidays or special family reunions are the situatio...

RTDs/high-strength premixes is a category set to lose strength significantly in 2010, after showing a dramatic fall in value and volume sales in 2009. In total volume terms, it is predicted to decreas...

Total volume sales of RTDs/high-strength premixes increased by a healthy 6% in 2010. This continues a development seen since 2005, which has generated an astounding 93% volume growth over the review p...

RTDs/high-strength premixes’ sales continued to shrink for the fifth consecutive year in 2010. Spirit-based RTDs represents the biggest category, with a 92% share of overall volume sales. These produc...

Despite the shift towards at-home consumption and the success of products marketed for the off-trade environment, RTDs/high-strength premixes continued to record middle single-digit decline in total v...

Consumption of spirits in Peru can be divided in two groups: low-priced spirits, which have achieved good penetration within the provinces, and high-value products that appeal to upper- and middle-inc...

Spirit volume sales continue to grow at a healthy annual 2% rate between 2007 and 2010. Although value sales growth continued to trail volume in the midst of one of the worst US economic recessions in...

Local consumers presented a strong trend towards the purchase and consumption of vodka and other white spirits over the review period. The flexibility of white spirits to prepare special drinks is an ...

Total sales of spirits declined almost 4% in Finland in 2010 suffering from increases in retail prices due to tax hikes in October 2009, and to some extent also the effects of the economic recession, ...

In 2010, the increasing consumption of wine products in the country by young adult consumers from mid-high and high-income segments of the population has set up a structure in which the most important...

Total wine sales increased slightly in 2010, up 1% in volume terms compared with the previous year, representing slightly lower growth compared with the review period CAGR. Sales were prevented from g...

The economic recovery impacted wine as people feel more financially comfortable and are more willing to spend money on added-value, higher-priced products such as wine. The new Transit Law also forced...

Total wine sales in the USA slowed considerably in 2008 following six consecutive years of strong volume and value growth. Despite the economic slowdown wine volume sales still managed respectable ann...

Consumption of wine continued to expand in Peru, thanks to improvement of disposable incomes in 2010, and stronger efforts from companies participating in the category, supermarkets/hypermarkets and t...

European hypermarkets account for 70% of Carrefour's total sales. However, sales at the format have fallen into negative figures. This brief explores the reasons behind the decline of the hypermarket ...

Wine benefits from a healthy image in Denmark, with many regarding the moderate consumption of wine as healthy. This perception was aided during the review period by media reports linking wine with he...

A slightly improved economic climate encouraged the development of premium spirits in Denmark in 2010. The premiumisation trend was particularly strong within rum and whiskies. Premium rum became incr...

Starbucks, the global leader in specialist coffee shops, is now seeing a reversal of fortune, having faced a challenging market environment since 2008 amid the economic downturn. With same-store sales...

RTDs/high-strength premixes saw the emergence of a new product category in 2010, with Diageo’s launch of Smirnoff Grand Cosmo and Smirnoff Mojito in high-strength pre-mixes. These benefited from a str...

The key 2010 story for cider was the introduction of excise duty for cider/perry, with this adding approximately DKr3 to a 330ml can or DKr11.40 to litre packs. The introduction of this additional tax...

In 2010, Constellation Brands remained the world’s leading wine company with 3% of global sales in a highly fragmented market. The profile looks at the company’s strengths and weaknesses and examines ...