Laitilan Wirvoitusjuomatehdas Oy in Soft Drinks (Finland)
Laitilan Wirvoitusjuomatehdas’ aim is to be a strong niche player. Its strategy is based on offering value-added products. The company, for example, focuses on launching novel products with a strong and often quirky identity. The company has in particular focused on a Finnish image with a nostalgic twist. Products, packaging and label design often have a clear link to historic Finnish products or events. The use of old-fashioned bottles, caps and labelling designs was termed “bottled nostalgia”
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Laitilan Wirvoitusjuomatehdas Oy: Key Facts
Summary 2 Laitilan Wirvoitusjuomatehdas Oy: Operational Indicators
Summary 3 Laitilan Wirvoitusjuomatehdas Oy: Production Statistics 2012
Summary 4 Laitilan Wirvoitusjuomatehdas Oy: Competitive Position 2012
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