Kraft Foods Iberia SL in Hot Drinks (Spain)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174437

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Sustainability, innovation, and operational efficiency are the latest commitments of this company. Being that coffee as one of its key products in Spain, Kraft Foods Iberia continues to be strongly committed to its coffee pod system Tassimo. In November of 2010, the company changed the image of the brand and released its entire range of products with this new image and packaging.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Kraft Foods Iberia SL: Key Facts
Summary 2 Kraft Foods Iberia SL: Operational Indicators
Company Background
Summary 3 Kraft Foods Iberia SL: Production Statistics 2012
Competitive Positioning
Summary 4 Kraft Foods Iberia SL: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: Spain (in Europe), Sierra Leone (in Africa)