Kraft Foods France SA in Hot Drinks (France)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176927

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Kraft Foods France SA aims to strengthen its position in France. In order to achieve this goal, the company is expected to continue to invest in product innovation and in particular advertising. While it will continue to regularly promote its coffee brands on television, it will also regularly sponsor sporting and film events to improve the image of its brands. Over the forecast period the company is expected to face rising competition from Nestlé France SA and Douwe Egberts France SA.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Kraft Foods France SA: Key Facts
Company Background
Summary 2 Kraft Foods France SA: Production Statistics 2012
Competitive Positioning
Summary 3 Kraft Foods France SA: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: France (in Europe), Saudi Arabia (in Asia)