Krüger GmbH & Co KG in Hot Drinks (Germany)
Following the failure of its K-Fee coffee capsule system, which attracted very little consumer attention in Germany, Krüger plans to produce the capsule machine for foreign markets where it will be sold under the name of local brands. The company is thus looking for international partners which will use the machine for their coffee brands. The company is also closely watching the performance of stevia as it is a key player in sweetened instant coffee.
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
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Table of contentsStrategic Direction
Summary 1 Krüger GmbH & Co KG: Key Facts
Summary 2 Krüger GmbH & Co KG: Operational Indicators
Summary 3 Krüger GmbH & Co KG: Production Statistics 2012
Summary 4 Krüger GmbH & Co KG: Competitive Position 2012
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