Kowloon Dairy Ltd in Health and Wellness (Hong Kong, China)
Over the forecast period, Kowloon Dairy is expected to consolidate its position in dairy products within Hong Kong, especially for drinking milk products. This in turn will boost its position in naturally healthy. New product innovations are likely to focus on fortified/functional content as the player targets busy consumers and their need for improved nutritional intake. Marketing campaigns will also continue so as to maintain consumer interest in its products amidst intense competition.
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Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Kowloon Dairy Ltd: Key Facts
Summary 2 Kowloon Dairy Ltd: Competitive Position 2012
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