Kooksoondang Brewery Co Ltd in Alcoholic Drinks (South Korea)
As the sales volume of Yakju continues to decline and sales of Takju also begin to fall in 2012, Kooksoondang Brewery Co Ltd is expected to focus on developing new products in both premium and economy segments of the traditional spirits market. As a part of these efforts, the company launched iCing, a new flavoured sparkling takju, with lower alcohol content of 4% and added grapefruit juice, targeting younger consumer groups, in 2012.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Kooksoondang Brewery Co Ltd: Key Facts
Summary 2 Kooksoondang Brewery Co Ltd: Operational Indicators
Summary 3 Koosoondang Brewery Co Ltd: Production Statistics 2012
Summary 4 Kooksoondang Brewery Co Ltd: Competitive Position 2012
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