Kirin Holdings Co Ltd in Beer (World)

Kirin Holdings is the 10th largest global brewer, with strong positions in Japan and Australasia. The company has been facing difficult market conditions in its home Japanese market, and has increased its focus on international expansion. In 2011, it significantly transformed its global footprint with the acquisition of Schincariol in Brazil, and this might help it to offset volume declines in its key Japanese market, but it should continue to invest in high growth markets to enhance its growth.

This is the new descriptor.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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By company: Kirin Brewery Co.