Kin Moskovsky Vinno-Konyachny Zavod OAO in Alcoholic Drinks (Russia)
The company plans to strengthen its current positions in Russian brandy within local brands. Kin plans to improve its distribution scheme and pay attention to quality and promotion of its brands. The renewal of the packaging of popular brands is scheduled for the forecast period. The optimisation of its brand portfolio is one of the main goals for the company. Kin will focus on vintage brands in order to follow the trend of premiumisation.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Kin Moskovsky Vinno-Konyachny Zavod OAO: Key Facts
Summary 2 Kin Moskovsky Vinno-Konyachny Zavod OAO: Production Statistics 2012
Summary 3 Kin Moskovsky Vinno-Konyachny Zavod OAO: Competitive Position 2012
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Current time at just-drinks headquarters: 2:45am (Saturday, 7 December 2013)