Key Coffee Inc in Hot Drinks (Japan)

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 173469

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Key Coffee is intent on preventing the commoditisation of coffee in Japan by focusing on presenting its coffee as being a high-quality and authentic product. Under its new slogan “Passion of coffee,” the company aims to be the most trustworthy coffee company in Japan. The company plans to concentrate on establishing long-term appeal by emphasising its reputation for quality and service.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Key Coffee Inc: Key Facts
Summary 2 Key Coffee Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Key Coffee Inc: Competitive Position 2012













Price: $ 150.00

Related research categories

By sector: Hot drinks, Coffee (in Hot drinks), General drinks

By market: Japan (in Asia)