Kesko Oyj in Retailing (Finland)

Published: March 2013

Publisher: Euromonitor Plc

Product ref: 161397

Pages: 5

Format: PDF

Delivery: Immediate download

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Price: $ 175.01

Report description

Kesko Oyj’s focus is on the very competitive grocery retailing landscape, in which emphasis is placed particularly on chain management and increasing the number of members in its customer loyalty programme (K-Plussa), which includes both grocery and non-grocery stores. Kesko Oyj aims to defend its position in grocery retailing through competitive prices and an extensive and constantly developing range of private label products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Euromonitor International
March 2013


Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Internet Strategy
Summary 3 Kesko Oyj: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Kesko Oyj: Private Label Portfolio
Competitive Positioning
Summary 5 Kesko Oyj: Competitive Position 2012

Price: $ 175.01