Market research: Kenya

16 reports found

Title

Date published

Price


Alcoholic Drinks in Kenya

Alcoholic Drinks in Kenya

The Kenyan economy continued to grow, backed by increasing foreign investment and stable political leadership, as well as an increasing focus on the development of youth entrepreneurship....

June 2016

$2100.00


Hot Drinks in Kenya

Hot Drinks in Kenya

Hot drinks recorded growth in Kenya in 2016. Rising disposable incomes, positive economic outlook, increased consumer access to affordable products as well as expansion of modern retail outlets helped...

March 2017

$2100.00


Other Hot Drinks in Kenya

Other Hot Drinks in Kenya

Over the review period, modern grocery retailers fiercely competed for strategic locations, especially in residential areas. This widened product accessibility for consumers at affordable prices as we...

March 2017

$990.00


Tea in Kenya

Tea in Kenya

Sustained consumer loyalty promoted continued tea consumption in many households in Kenya as a strong tea culture prevailed in the country during 2016. Furthermore, affordability of tea products, long...

March 2017

$990.00


Beer in Kenya

Beer in Kenya

Players in the beer category engaged in active marketing campaigns in 2015 with the aim of boosting sales among the younger population, as well as continued usage among the older generation....

June 2016

$990.00


Cider/Perry in Kenya

Cider/Perry in Kenya

Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015....

June 2016

$990.00


Rtds/High-Strength Premixes in Kenya

Rtds/High-Strength Premixes in Kenya

Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintain...

June 2016

$990.00


Spirits in Kenya

Spirits in Kenya

Growing government intervention to curb illicit alcohol production, together with rising disposable incomes supported the development of economy spirit brands and affordable premium spirits products i...

June 2016

$990.00


Wine in Kenya

Wine in Kenya

Over the review period, modern grocery retailers fiercely competed for strategic locations thereby widening the distribution platform for wine products across the country to reach a wider target marke...

June 2016

$990.00


Coffee in Kenya

Coffee in Kenya

The growing presence of local coffee shop chains such as Art Caffe and Java House in Kenya, especially in urban areas and cities, led to increased popularity and consumption of coffee by urban middle-...

March 2017

$990.00


Gold Crown Beverages (K) Ltd in Hot Drinks (Kenya)

Gold Crown Beverages (K) Ltd in Hot Drinks (Kenya)

Gold Crown Beverages (K) Ltd’s strategy is to operate within all stages of the supply chain and also ensure that their products remain competitively priced even during periods of price volatility....

March 2017

$150.00


East African Breweries Ltd in Alcoholic Drinks (Kenya)

East African Breweries Ltd in Alcoholic Drinks (Kenya)

East African Breweries Ltd seeks to position itself as the leading and preferred tissue and alcoholic drinks manufacturer in Kenya by widening its product portfolio to cater to price-sensitive consume...

June 2016

$150.00


Kenya Wine Agencies Ltd (KWAL) in Alcoholic Drinks (Kenya)

Kenya Wine Agencies Ltd (KWAL) in Alcoholic Drinks (Kenya)

Kenya Wine Agencies Ltd (KWAL) aims to produce high-quality wines and spirits and take a leading role in these categories, not only in Kenya but in the wider East Africa region....

June 2016

$150.00


Keroche Breweries Ltd in Alcoholic Drinks (Kenya)

Keroche Breweries Ltd in Alcoholic Drinks (Kenya)

Keroche Breweries’ strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to preve...

June 2016

$150.00


Kenya Tea Packers Ltd (Ketepa) in Hot Drinks (Kenya)

Kenya Tea Packers Ltd (Ketepa) in Hot Drinks (Kenya)

Kenya Tea Packers Ltd (KETEPA)’s strategy focuses on retaining its position as the leading manufacturer and marketer of locally produced tea products in Kenya as well as growing its regional presence ...

March 2017

$150.00


Kenya - ISA Country Report

Kenya - ISA Country Report

This report contains detailed forecasts and analysis for Kenya, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Countr...

March 2017

$99.00


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