Market research: Kenya

This report contains detailed forecasts and analysis for Kenya, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Countr...

Business Monitor International's Kenya Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bod...

Business Monitor International's Kenya Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bod...

The dynamics of a stronger currency, tight monetary policy and improved weather conditions suggest that domestic demand conditions should remain reasonably healthy in 2012. While the lagged impact of ...

Grocery retailers face stronger competition from informal retailing at the end of the review period. While dukas accounted for a significant share of food sales throughout the review period, high infl...

This market research report offers a perspective on the actual market situation, trends and future outlook for milk and cream in Kenya. The study provides essential market information for decision-mak...

Bottled water continued to perform well in 2011, registering growth of 10% in total volume terms. Health remains a key driver behind rising sales of bottled water. More consumers are increasing their ...

With consumers becoming more health-conscious, non-cola carbonates has largely driven growth of the category. This trend also influenced the purchase of low-calorie carbonates in 2011....

Many consumers are shifting towards ready to drink products instead of concentrates, partly as a result of heightened health-consciousness....

2011 was an exciting year for fruit/vegetable juice. Increasingly more consumers opted to buy fruits and vegetables and blend juices at home, which industry players believe led to an increase in consu...

The developing urban activities of clubbing and partygoing are the key drivers of the sports and energy drinks category which registered total volume growth of 3% in 2011....

Tea put in an improved performance in 2011, posting total volume growth of 5%, up from 2% in 2010 and a review period CAGR of 4%. Even though tea remains a popular hot drink in Kenya, inflation remain...

Wider distribution continued to benefit other hot drinks in 2011, with the category achieving total volume growth of 6%. This was in line with the review period average as demand from children and fam...

Coffee consumption continues to interest Kenyans, especially youths aged 18-35 living in the major cities of Nairobi, Kisumu and Mombasa. Kenyans continue to meet up in coffee shops for leisure and bu...

Canadean's "Williamson Tea Kenya Ltd - Company Capsule" contains a company overview, key facts, key employees, products and services as well as financial ratios....

Beer returned growth in 2011 of 6% in total volume terms, although this was down by approaching two percentage points compared with 2010. This decline in performance can be attributed to rising inflat...

The growth of cider picked up in 2011 compared with the previous two years. The increasing purchasing power of women as a result of a greater number joining the workforce contributed to this increase,...

Growth of Rtds slowed in 2011 as a result of depressed consumption brought about by the high inflation rates and tough economic conditions. Additionally, Rtds did not benefit from higher sales due to ...

Volume growth of spirits remained low in light of the heavy taxation burden in 2011. This was a direct result of price hikes on spirits from the last quarter of 2009, which forced lower-income drinker...

Wine continued to moderately grow with a 4% increase in volume terms in 2011. There is a perception that wine is expensive and only for middle- and upper-income consumers. This was reinforced by the r...

This market research report offers an in-depth perspective on the actual market situation, trends and future outlook for coffee in Kenya. The analysis provides essential market information for decisio...

Beer returned to positive growth in 2010 of 8% in total volume terms, after the 1% decline experienced in 2009. This was due to a better economic performance by the Kenyan economy, which had a positiv...

The slowdown in cider growth recorded at the end of the review period was still at play in 2010, with volume growth almost halved compared to a year before. The category is suffering from low awarenes...

2010 growth for RTDs was slower than the review period CAGR as a result of depressed consumption brought about by the economic downturn of 2009. In 2010, RTDs did not benefit from higher sales because...

Volume sales growth of spirits showed a marked decline due to the increase in excise duty rates from KES7 per litre to 120% or 65% of the value, whichever is higher. This added more than 20% to produc...

Lack of awareness of wine among consumers in Kenya led to a modest 2% growth in volume terms in 2010, compared to the 4% CAGR recorded in the review period as a whole. There is a perception that wine ...

Zenith's Kenya Bottled Water Market Review 2010 is written in a presentation format with bullet point style commentary providing essential market overview....