Juice and Juice Drinks - Europe - December 2010

The European fruit juice markets have seen a great deal of change in favour of pure juices away from concentrate juices over the past five years; driven by a demand for healthy and tasty drinks. This has led to considerable value growth and development of premium segments such as freshly squeezed juice and smoothies, although volume demand was less dynamic due to already high consumption rates.

Demand for premium juice has declined since 2009 as a result of the recession, although juice producers have continued to support the market, with high quality products offering a host of health benefits. The challenge for juice companies is to resist the pressure of private label and maintain profit margins in the post-recession climate, in which consumer spending is likely to remain cautious.

Table of contents

Issues in the Market
Definition
Consumer research
Abbreviations
Market in Brief
Growth slows down amid recession
Consumers are looking for value-for-money and health benefits
NPD moves forward under the ‘5-a-day’ banner
Positive growth through strong health positioning
European Market Size and Forecast
Key points
The ‘Big 5’
Figure 1: Juice: Value in local currency, 2004-14
Figure 2: Juice: Volume, 2004-14
Figure 3: Juice: Spend per capita (population), 2004-14
Other European countries
Figure 4: Juice: Value in local currency, 2004-14
Figure 5: Juice: Value in local currency, 2004-14
Figure 6: Juice: Volume, 2003-14
Figure 7: Juice: Volume, 2004-14 (continued)
Figure 8: Juice: Spend per capita (population), 2004-14
Market Segmentation
Key points
The ‘Big 5’
France
Figure 9: France – Juice: Market segmentation, by volume, 2008
Figure 10: France - Juice: Market segmentation, by value, 2008
Germany
Figure 11: Germany – Juice: Market segmentation, by volume, 2009
Figure 12: Germany – Juice: Market segmentation, by value, 2009
Italy
Figure 13: Italy – Juice: Market segmentation, by volume, 2009
Figure 14: Italy – Juice: Market segmentation, by value, 2009
Spain
Figure 15: Spain – Juice: Market segmentation, by volume, 2008
Figure 16: Spain – Juice: Market segmentation, by value, 2008
UK
Figure 17: UK – Juice: Market segmentation, by volume, 2009
Figure 18: UK – Juice: Market segmentation, by value, 2009
Other European countries
Western Europe and Portugal
Figure 19: Belgium – Juice: Market segmentation, by volume, 2008
Figure 20: Netherlands – Juice: Market segmentation, by volume, 2008
Figure 21: Portugal – Juice: Market segmentation, by volume, 2008
Central Europe
Figure 22: Austria – Juice: Market segmentation, by volume, 2008
Figure 23: Hungary – Juice: Market segmentation, by volume, 2009
Figure 24: Hungary – Juice: Market segmentation, by value, 2009
Figure 25: Poland – Juice: Market segmentation, by volume, 2009
Figure 26: Poland – Juice: Market segmentation, by value, 2009
Figure 27: Slovak Republic – Juice: Market segmentation, by volume, 2009
Figure 28: Slovak Republic – Juice: Market segmentation, by value, 2009
Figure 29: Czech Republic – Juice: Market segmentation, by volume, 2009
Figure 30: Czech Republic – Juice: Market segmentation, by value, 2009
Scandinavia
Figure 31: Denmark – Juice: Market segmentation, by volume, 2008
Figure 32: Finland – Juice: Market segmentation, by volume, 2008
Figure 33: Norway – Juice: Market segmentation, by volume, 2008
Figure 34: Sweden – Juice: Market segmentation, by value, 2009
Figure 35: Sweden – Juice: Brand market share, by value, 2009
Eastern Europe
Figure 36: Russia – Juice: Market segmentation, by volume, 2009
Figure 37: Russia – Juice: Market segmentation, by value, 2009
Figure 38: Ukraine – Juice: Market segmentation, by volume, 2009
Figure 39: Ukraine – Juice: Market segmentation, by value, 2009
Greece and Turkey
Figure 40: Greece – Juice: Market segmentation, by volume, 2009
Figure 41: Greece – Juice: Market segmentation, by value, 2009
Figure 42: Turkey – Juice: Market segmentation, by volume, 2008
Companies and Product Innovation
Key points
Figure 43: Percentage of new product launches, by region, 2009
Figure 44: Percentage of new product launches, by top ten European countries, 2009
Figure 45: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
Figure 46: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
France
Figure 47: Percentage of new product launches, France, 2006-10
Figure 48: Top five claims on new product development, France, 2006-10
Most innovative products
Germany
Figure 49: Percentage of new product launches, Germany, 2006-10
Figure 50: Top five claims on new product development, Germany, 2006-10
Most innovative products
Italy
Figure 51: Percentage of new product launches, Italy, 2006-10
Figure 52: Top five claims on new product development, Italy, 2006-10
Most innovative products
Spain
Figure 53: Percentage of new product launches, Spain, 2006-10
Figure 54: Top five claims on new product development, Spain, 2006-10
Most innovative products
UK
Figure 55: Percentage of new product launches, UK, 2006-10
Figure 56: Top five claims on new product development, UK, 2006-10
Most innovative products
The Consumer
Key points
Figure 57: Drunk fruit squashes and cordials in the last 12 months, France and GB, 2005-09
Figure 58: Trends in frequency of drinking fruit squashes and cordials, France and GB, 2005-09
Figure 59: Trends in types of fruit squashes and cordials drink, France, 2007-09
Fruit and vegetable juice and smoothies
France
Figure 60: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, France, 2005-09
Figure 61: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, France, 2005-09
Figure 62: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2008-09
Figure 63: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2007-09
Figure 64: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2007-09
Germany
Figure 65: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, Germany, 2005-09
Figure 66: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, Germany, 2005-09
Figure 67: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2008-09
Figure 68: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2007-09
Figure 69: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2007-09
Spain
Figure 70: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, Spain, 2005-09
Figure 71: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, Spain, 2005-09
Figure 72: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, Spain, 2007-09
GB
Figure 73: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, GB, 2005-09
Figure 74: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, GB, 2005-09
Figure 75: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2008-09
Figure 76: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2007-09
Figure 77: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2007-09
Attitudinal statements
Figure 78: Look out for sales promotions, France, Germany, Spain GB, 2009
Figure 79: Types of sales promotions that led to make a purchase, France, Germany, Spain, GB, 2009
Selected lifestyle statements
Figure 80: Trends in agreement with selected lifestyle statements, France, 2005-09
Figure 81: Trends in agreement with selected lifestyle statements, Germany, 2005-09
Figure 82: Trends in agreement with selected lifestyle statements, Spain, 2005-09
Figure 83: in agreement with selected lifestyle statements, GB, 2005-09
Appendix – Demographic Data
Figure 84: Frequency of drinking fruit squashes and cordials, by demographics, France, 2009
Figure 85: Frequency of drinking fruit squashes and cordials, by demographics, GB, 2009
Figure 86: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, France, 2009
Figure 87: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Germany, 2009
Figure 88: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Spain, 2009
Figure 89: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, GB, 2009
Figure 90: Agreement with selected lifestyle statements, by demographics, France, 2009
Figure 91: Agreement with selected lifestyle statements, by demographics, Germany, 2009
Figure 92: Agreement with selected lifestyle statements, by demographics, Spain, 2009
Figure 93: Agreement with selected lifestyle statements, by demographics, GB, 2009
Appendix – Market Size and Forecast Data
Figure 94: Juice: Value in local currency, 2004-14
Figure 95: Juice: Volume, 2004-14
Figure 96: Juice: Spend per capita (population), 2004-14
Figure 97: Juice: Value in local currency, 2004-14
Figure 98: Juice: Value in local currency, 2004-14
Figure 99: Juice: Volume, 2003-14
Figure 100: Juice: Volume (continued), 2003-14
Figure 101: Juice: Spend per capita (population), 2004-14

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Related research categories

By sector: Juice (in Soft drinks), General drinks

By market: Europe