Jerónimo Martins - Distribucao de Productos de Consumo Lda in Retailing (Portugal)
Jerónimo Martins’s strategy in Portugal will continue to focus on its Pingo Doce retail brand, opening new outlets and being very aggressive in terms of price promotions in order to maintain its status as the biggest supermarket chain in Portugal. It is expected that the company will expand abroad, as well as focusing anew on cash and carry.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Jerónimo Martins - Distribucao de Productos de Consumo Lda: Key Facts
Summary 2 Jerónimo Martins - Distribucao de Productos de Consumo Lda: Operational Indicators
Chart 1 Jerónimo Martins SGPS SA: Pingo Doce in Póvoa de Varim
Summary 3 Jerónimo Martins SGPS SA: Private Label Portfolio
Summary 4 Jerónimo Martins SGPS SA: Competitive Position 2012
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