Japan Wine Market Landscape Report
Report description
Japan is now the world’s 23rd biggest wine market, having overtaken Austria and Ukraine in the last 12 months, despite the twin shocks of last year’s earthquake and global economic uncertainty. For a market that has been relatively stagnant over the past decade, it has been an exciting time for Japan in the past three years, as volumes have grown by nearly 17%, with growth shared equally between imported and domestically-produced wine. Over half of the Japanese population are wine drinkers, 47.4 million are regular wine drinkers – 22.5 million of whom consume wine on a weekly basis or more frequently. As much as 86% of the Japanese population drink wine on a regular basis
Table of contents
- Introduction
- Management summary
- Market overview
- The Japanese wine market
- Introduction to Japanese wine consumers
- Beverage Repertoire
- Attitudes towards wine
- Off-trade consumption
- On-trade consumption
- Consumer profiling
- Methodology
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Office opening hours
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The office is closed during weekends.
Current time at just-drinks headquarters: 8:14am (Tuesday, 21 May 2013)
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