Japan Wine Market Landscape Report

Japan Wine Market Landscape Report

Published: August 2012
Publisher: Wine Intelligence
Product ref: 151735
Pages: 102
Format: PDF
Delivery: By product vendor

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Japan is now the world’s 23rd biggest wine market, having overtaken Austria and Ukraine in the last 12 months, despite the twin shocks of last year’s earthquake and global economic uncertainty. For a market that has been relatively stagnant over the past decade, it has been an exciting time for Japan in the past three years, as volumes have grown by nearly 17%, with growth shared equally between imported and domestically-produced wine. Over half of the Japanese population are wine drinkers, 47.4 million are regular wine drinkers – 22.5 million of whom consume wine on a weekly basis or more frequently. As much as 86% of the Japanese population drink wine on a regular basis

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Japan (in Asia)


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