Japan Beverage Forecasts March 2013
Published by Canadean, Country Beverage Forecasts provide consumption trends (1999 to 2011 actual, 2012 provisional plus 2013 to 2018 forecasts) for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
The current economic environment remains gloomy in western markets and Eurozone countries are having a particularly turbulent ride. Fortunes will be mixed for the beverage industry in the coming years, but emerging markets continue to hold great potential.
What are the key drivers behind recent market changes?
The key driving force behind commercial beverages remains Asia, with China and India leading the way. The growing consumer base and rising disposable incomes levels is fuelling growth in these markets. Health awareness, particularly regarding sugar content in beverages and price- sensitivity are important global trends.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 30 individual beverage categories, covering historical trends (1999-2011 actual, 2012 provisional & 2013-2018 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the individual beverage categories
Individual market data
Supporting text (not available for certain markets)
Table of contents
Beverage Consumption Data Tables
Data Horizon 1999-2011 ACTUAL, 2012 PROVISIONAL & 2012-2018 FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Global Beverage Forecasts - Methodology
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