Market research: Iran (page 2 of 2)

The consumption of yogurt and sour milk drinks (doogh) has a long history in Iran. Yoghurt which is known as “Mast” in Farsi has been served alongside well-known Iranian dishes such as chelo kebab (ri...

Bottled water was one of the fasted growing categories of soft drinks in 2010 due mainly to increased health awareness among consumers. Many consumers who were accustomed to consuming tap water have b...

In 2010 carbonates gave a weak performance in terms of total volume growth with Iranians consuming 41 litres per capita, signifying a decrease in per capita consumption of one litre on 2005. Over the ...

In 2010, concentrates continued to give a positive growth performance with total RTD volume growth of 12% and total value growth of 39%. Various local manufacturers, such as Alifard Co, offer products...

In 2010, fruit/vegetable juice continued to grow, registering dynamic growth in both total volume and total value terms with growth of 11% and 27% respectively to 894 million litres and IRR14.1 billio...

The total volume growth, of 10%, of sports and energy drinks in 2010 was in line with the total volume CAGR, of 10%, over the review period. The main driver of growth is demand among young consumers w...

Non-alcoholic beer is highly developed and established in Iran. The government played a key role in boosting the demand for non-alcoholic beer as, after the introduction of legislation banning the adv...

Zenith's Iran Bottled Water Market Review 2010 is written in a presentation format with bullet point style commentary providing essential market overview....

In 2010, the Iranian government decided to increase the unit price for subsided milk from IRR2, 500 to 3,500 for a 1-litre plastic pack. This change occurred in line with the subsidies cut-off program...