Market research: Iran (page 1 of 2)

A competitively priced comprehensive overview of the key categories in the soft drinks market....

Unlike many neighbouring countries, which have seen a rapid trend of modernisation in the retailing industry, the Iranian market remains very traditional, with a huge number of independent outlets. Th...

In 2010, the Iranian government decided to increase the unit price for subsided milk from IRR2, 500 to 3,500 for a 1-litre plastic pack. This change occurred in line with the subsidies cut-off program...

With its large population and burgeoning middle class, Iran has traditionally been a buoyant consumer market. But recent economic sanctions, combined with high inflation, a devalued currency and falli...

Bottled water was one of the fasted growing categories of soft drinks in 2010 due mainly to increased health awareness among consumers. Many consumers who were accustomed to consuming tap water have b...

In 2010 carbonates gave a weak performance in terms of total volume growth with Iranians consuming 41 litres per capita, signifying a decrease in per capita consumption of one litre on 2005. Over the ...

In 2010, concentrates continued to give a positive growth performance with total RTD volume growth of 12% and total value growth of 39%. Various local manufacturers, such as Alifard Co, offer products...

In 2010, fruit/vegetable juice continued to grow, registering dynamic growth in both total volume and total value terms with growth of 11% and 27% respectively to 894 million litres and IRR14.1 billio...

The total volume growth, of 10%, of sports and energy drinks in 2010 was in line with the total volume CAGR, of 10%, over the review period. The main driver of growth is demand among young consumers w...

Consumption of bottled water increased significantly over the review period, mainly as a result of the change in consumer preference from tap water to healthier options like bottled water. Although bo...

Consumption of carbonates in Iran has seen many fluctuations over the last decades. Once carbonates were the only available option to be served along with food, and this helped carbonates to grow rapi...

Concentrates remains a niche category in soft drinks due to the widespread consumption of fresh fruit and freshly prepared fruit juices that are offered at affordable prices. Typically, Iranian consum...

Fruit/vegetable juice has seen significant growth rates in recent years as a result of the low sales base of the category. Many Iranian consumers who used to eat fresh fruit are becoming aware of the ...

Total volume sales of energy drinks in Iran increased by 12% in 2011. This was a significant improvement on the review period CAGR of 10%. The main drivers of growth are young consumers who view energ...

The consumption of yogurt and sour milk drinks (doogh) has a long history in Iran. Yoghurt which is known as “Mast” in Farsi has been served alongside well-known Iranian dishes such as chelo kebab (ri...

After the Islamic Revolution in 1979, the production and consumption of alcoholic drinks was forbidden in Iran and several key breweries ceased operating. The Iranian government implemented this law w...

The concept of drinking coffee is very new for the bulk of Iranian consumers, having been introduced only during the last decade by key multinationals like Kraft and Nestlé. Previously, a limited amou...

Other hot drinks remained a niche category in Iran in 2011 due to the dominance of tea drinking. The bulk of Iranian consumers remained unaware of the existence of other hot drinks products such as pa...

Consumption of tea in Iran is estimated to be around 110,000-120,000 tonnes per year, which equates to per capita consumption of around 1.5kg. However, Euromonitor International can only reflect 40,00...

Non-alcoholic beer is highly developed and established in Iran. The government played a key role in boosting the demand for non-alcoholic beer as, after the introduction of legislation banning the adv...

Overall, drinking milk products in Iran is expected to increased in value by 29% in 2012, a rate of growth which is set to be higher than the 23% current value CAGR recorded over the entire review per...

The dominance of independent outlets continued in 2012, due to the very limited opportunities for multinational giants to invest in this category. These independent outlets have severe competition to ...

Non-store retailing is very new for Iranian consumers, but recorded strong growth during the review period due to the rapid increase in the number of internet users, the introduction of direct marketi...

Country Beverage Forecasts provide consumption trends (1999 to 2011 actual, 2012 provisional plus 2013 to 2018 forecasts) for key beverage categories....

A competitively priced comprehensive overview of the Energy Drinks market....

A competitively priced comprehensive overview of the Iced/RTD Coffee market....

A competitively priced comprehensive overview of the Iced/RTD Tea market....

A competitively priced comprehensive overview of the Still Drinks market....

A competitively priced comprehensive overview of the Dilutables market....

A competitively priced comprehensive overview of the Bulk/HOD water market....