Market research: Iran (page 1 of 2)

This report contains detailed forecasts and analysis for Iran, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Country...

Country Beverage Forecasts provide consumption trends (1999 to 2011 actual, 2012 provisional plus 2013 to 2018 forecasts) for key beverage categories....

With its large population and burgeoning middle class, Iran has traditionally been a buoyant consumer market. But recent economic sanctions, combined with high inflation, a devalued currency and falli...

The dominance of independent outlets continued in 2012, due to the very limited opportunities for multinational giants to invest in this category. These independent outlets have severe competition to ...

Non-store retailing is very new for Iranian consumers, but recorded strong growth during the review period due to the rapid increase in the number of internet users, the introduction of direct marketi...

Unlike many neighbouring countries, which have seen a rapid trend of modernisation in the retailing industry, the Iranian market remains very traditional, with a huge number of independent outlets. Th...

Shahrvand’s main focus is to become the leader in grocery retailing in Tehran by establishing new branches and improving the performance of the existing ones....

A competitively priced comprehensive overview of the Dilutables market....

A competitively priced comprehensive overview of the Iced/RTD Coffee market....

A competitively priced comprehensive overview of the Still Drinks market....

A competitively priced comprehensive overview of the key categories in the soft drinks market....

A competitively priced comprehensive overview of the Carbonates market....

A competitively priced comprehensive overview of the Juice market....

A competitively priced comprehensive overview of the Iced/RTD Tea market....

A competitively priced comprehensive overview of the Energy Drinks market....

A competitively priced comprehensive overview of the Nectars market....

A competitively priced comprehensive overview of the Packaged Water market....

A competitively priced comprehensive overview of the Bulk/HOD water market....

Overall, drinking milk products in Iran is expected to increased in value by 29% in 2012, a rate of growth which is set to be higher than the 23% current value CAGR recorded over the entire review per...

This market research report offers a perspective on the actual market situation, trends and future outlook for fruit and vegetable juice in Iran....

This market research report offers a perspective on the actual market situation, trends and future outlook for milk and cream in Iran. The study provides essential market information for decision-make...

The concept of drinking coffee is very new for the bulk of Iranian consumers, having been introduced only during the last decade by key multinationals like Kraft and Nestlé. Previously, a limited amou...

Other hot drinks remained a niche category in Iran in 2011 due to the dominance of tea drinking. The bulk of Iranian consumers remained unaware of the existence of other hot drinks products such as pa...

Consumption of tea in Iran is estimated to be around 110,000-120,000 tonnes per year, which equates to per capita consumption of around 1.5kg. However, Euromonitor International can only reflect 40,00...

After the Islamic Revolution in 1979, the production and consumption of alcoholic drinks was forbidden in Iran and several key breweries ceased operating. The Iranian government implemented this law w...

Consumption of bottled water increased significantly over the review period, mainly as a result of the change in consumer preference from tap water to healthier options like bottled water. Although bo...

Consumption of carbonates in Iran has seen many fluctuations over the last decades. Once carbonates were the only available option to be served along with food, and this helped carbonates to grow rapi...

Concentrates remains a niche category in soft drinks due to the widespread consumption of fresh fruit and freshly prepared fruit juices that are offered at affordable prices. Typically, Iranian consum...

Fruit/vegetable juice has seen significant growth rates in recent years as a result of the low sales base of the category. Many Iranian consumers who used to eat fresh fruit are becoming aware of the ...

Total volume sales of energy drinks in Iran increased by 12% in 2011. This was a significant improvement on the review period CAGR of 10%. The main drivers of growth are young consumers who view energ...