Internet Retailing - Italy

While consumers refrained from buying expensive discretionary items during the economic downturn, they remained attracted to Internet retailing for value purchases, particularly during the festive gift-giving season of Christmas. According to Netcomm research, around 22 million people in Italy use the Internet, of whom more than 6 million shop regularly on-line. The most common reasons given are: it is more convenient, it is quicker and it saves time. Low price was the most common reason given...

Euromonitor International's Internet Retailing in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Clothing and Footwear Direct Selling, Clothing and Footwear Homeshopping, Clothing and Footwear Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics Direct Selling, Consumer Electronics Homeshopping, Consumer Electronics Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Internet Retailing in Italy
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Retail Sales Stagnate, Waiting for the Economic Recovery
Italians Appreciate the E-commerce Retailing Channel
Italian Price Sensitivity Hits Both Grocery and Non-grocery Retailing
Coop and Conad Lead in A Highly Fragmented Landscape
Expected Poor Economy Limits Growth Potential for Retailing
Key Trends and Developments
Slow Economic Recovery
Internet Retailing
Government Regulation
Private Label
Retailers Enhance Their Offer With New Services
Sustainability Issue Intensifies
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash and Carry
Table 27 Cash and Carry: Sales Value 2007-2008
Table 28 Cash and Carry: Sales by National Brand Owner: Sales Value 2008
Definitions
Table 29 Sales in Retailing by Category: Value 2005-2010
Table 30 Sales in Retailing by Category: % Value Growth 2005-2010
Table 31 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 32 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 33 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 34 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 35 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 36 Sales in Non-store Retailing by Category: Value 2005-2010
Table 37 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 38 Retailing Company Shares: % Value 2006-2010
Table 39 Retailing Brand Shares: % Value 2007-2010
Table 40 Store-Based Retailing Company Shares: % Value 2006-2010
Table 41 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 42 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 43 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 44 Non-store Retailing Company Shares: % Value 2006-2010
Table 45 Non-store Retailing Brand Shares: % Value 2007-2010
Table 46 Forecast Sales in Retailing by Category: Value 2010-2015
Table 47 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 48 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 49 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 50 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 51 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 52 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 53 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Avon Cosmetics SpA
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics SpA: Key Facts
Summary 2 Avon Cosmetics SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Avon Cosmetics SpA: Competitive Position 2010
Bennet SpA
Strategic Direction
Key Facts
Summary 4 Bennet SpA: Key Facts
Summary 5 Bennet SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Bennet SpA: Private Label Portfolio
Competitive Positioning
Summary 7 Bennet SpA: Competitive Position 2010
Carrefour Italia Commerciale SRL
Strategic Direction
Key Facts
Summary 8 Carrefour Italia Commerciale Srl: Key Facts
Summary 9 Carrefour Italia Commerciale Srl: Operational Indicators
Internet Strategy
Company Background
Chart 1 Carrefour Italia Commerciale Srl: Carrefour in Ancona
Private Label
Summary 10 Carrefour Italia Commerciale Srl: Private Label Portfolio
Competitive Positioning
Summary 11 Carrefour Italia Commerciale Srl: Competitive Position 2010
Coin Spa, Gruppo
Strategic Direction
Key Facts
Summary 12 Coin SpA, Gruppo: Key Facts
Summary 13 Coin SpA, Gruppo: Operational Indicators
Internet Strategy
Company Background
Chart 2 Coin SpA, Gruppo: Coin in Padova
Private Label
Summary 14 Coin SpA, Gruppo: Private Label Portfolio
Competitive Positioning
Summary 15 Coin SpA, Gruppo: Competitive Position 2010
Conad - Consorzio Nazionale Dettaglianti Scrl
Strategic Direction
Key Facts
Summary 16 CONAD - Consorzio Nazionale Dettaglianti Scrl: Key Facts
Summary 17 CONAD - Consorzio Nazionale Dettaglianti Scrl: Operational Indicators
Internet Strategy
Company Background
Chart 3 CONAD: CONAD in Padova
Private Label
Summary 18 CONAD - Consorzio Nazionale Dettaglianti Scrl: Private Label Portfolio
Competitive Positioning
Summary 19 CONAD - Consorzio Nazionale Dettaglianti Scrl: Competitive Position 2010
Coop Italia Scarl
Strategic Direction
Key Facts
Summary 20 Coop Italia scarl: Key Facts
Summary 21 Coop Italia scarl: Operational Indicators
Internet Strategy
Summary 22 Coop Italia scarl: Internet Presence
Company Background
Private Label
Summary 23 Coop Italia Scarl: Private Label Portfolio
Competitive Positioning
Summary 24 Coop Italia Scarl: Competitive Position 2010
Crai Scarl
Strategic Direction
Key Facts
Summary 25 CRAI scarl: Key Facts
Summary 26 CRAI scarl: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 27 CRAI scarl: Private Label Portfolio
Competitive Positioning
Summary 28 CRAI scarl: Competitive Position 2010
Despar Italia SpA
Strategic Direction
Key Facts
Summary 29 Despar Italia: Key Facts
Summary 30 Despar Italia: Operational Indicators
Internet Strategy
Company Background
Chart 4 Despar Italia: Interspar in Padova (View 1)
Chart 5 Despar Italia: Interspar in Padova (View 2)
Private Label
Summary 31 Despar Italia: Private Label Portfolio
Competitive Positioning
Summary 32 Despar Italia: Competitive Position 2010
Esselunga SpA - Supermercati Italiani
Strategic Direction
Key Facts
Summary 33 Esselunga SpA - Supermercati Italiani: Key Facts
Summary 34 Esselunga SpA - Supermercati Italiani: Operational Indicators
Internet Strategy
Summary 35 Esselunga SpA: Internet Presence
Company Background
Private Label
Summary 36 Esselunga SpA - Supermercati Italiani: Private Label Portfolio
Competitive Positioning
Summary 37 Esselunga SpA - Supermercati Italiani: Competitive Position 2010
Euronics Italia SpA
Strategic Direction
Key Facts
Summary 38 Euronics Italia: Key Facts
Summary 39 Euronics Italia SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 40 Euronics Italia: Competitive Position 2010
Eurospin Italia SpA
Strategic Direction
Key Facts
Summary 41 Eurospin Italia SpA: Key Facts
Summary 42 Eurospin Italia SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 43 Eurospin Italia SpA: Private Label Portfolio
Competitive Positioning
Summary 44 Eurospin Italia SpA: Competitive Position 2010
Finiper SpA
Strategic Direction
Key Facts
Summary 45 Finiper SpA: Key Facts
Summary 46 Finiper SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 47 Finiper SpA: Private Label Portfolio
Competitive Positioning
Summary 48 Finiper SpA: Competitive Position 2010
Ikea Italia SpA
Strategic Direction
Key Facts
Summary 49 IKEA Italia SpA: Key Facts
Summary 50 IKEA Italia SpA: Operational Indicators
Company Background
Private Label
Summary 51 IKEA Italia SpA: Private Label Portfolio
Competitive Positioning
Summary 52 IKEA Italia SpA: Competitive Position 2010
Interdis S Cons SpA
Strategic Direction
Key Facts
Summary 53 Interdis S Cons SpA: Key Facts
Summary 54 Interdis S Cons SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 55 Interdis S Cons SpA: Private Label Portfolio
Competitive Positioning
Summary 56 Interdis S Cons SpA: Competitive Position 2010
Pam Spa, Gruppo
Strategic Direction
Key Facts
Summary 57 Pam SpA, Gruppo: Key Facts
Summary 58 Pam SpA, Gruppo: Operational Indicators
Internet Strategy
Company Background
Chart 6 Pam SpA, Gruppo: In's in Padova (View 1)
Chart 7 Pam SpA, Gruppo: In's in Padova (View 2)
Private Label
Summary 59 Pam SpA, Gruppo: Private Label Portfolio
Competitive Positioning
Summary 60 Pam SpA, Gruppo: Competitive Position 2010
Rewe Italia
Strategic Direction
Key Facts
Summary 61 Rewe Italia: Key Facts
Summary 62 Rewe Italia: Operational Indicators
Internet Strategy
Company Background
Chart 8 Rewe Italia: Billa
Private Label
Summary 63 Rewe Italia: Private Label Portfolio
Competitive Positioning
Summary 64 Rewe Italia: Competitive Position 2010
Selex Gruppo Commerciale SRL
Strategic Direction
Key Facts
Summary 65 Selex Gruppo Commerciale Srl: Key Facts
Summary 66 Selex Gruppo Commerciale Srl: Operational Indicators
Internet Strategy
Company Background
Chart 9 Selex Gruppo Commerciale Srl: DPiù in Padova
Private Label
Summary 67 Selex Gruppo Commerciale Srl: Private Label Portfolio
Competitive Positioning
Summary 68 Selex Gruppo Commerciale Srl: Competitive Position 2010
Sisa - Società Italiana Supermercati Associati Scarl
Strategic Direction
Key Facts
Summary 69 SISA - Società Italiana Supermercati Associati scarl: Key Facts
Summary 70 SISA - Società Italiana Supermercati Associati scarl: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 71 SISA - Società Italiana Supermercati Associati scarl: Private Label Portfolio
Competitive Positioning
Summary 72 SISA - Società Italiana Supermercati Associati scarl: Competitive Position 2010
Società Italiana Distribuzione Moderna SpA
Strategic Direction
Key Facts
Summary 73 Società Italiana Distribuzione Moderna SpA: Key Facts
Summary 74 Società Italiana Distribuzione Moderna SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 75 Società Italiana Distribuzione Moderna SpA: Private Label Portfolio
Competitive Positioning
Summary 76 Società Italiana Distribuzione Moderna SpA: Competitive Position 2010
Unieuro SpA
Strategic Direction
Key Facts
Summary 77 Unieuro SpA: Key Facts
Summary 78 Unieuro SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 79 Unieuro SpA: Private Label Portfolio
Competitive Positioning
Summary 80 Unieuro SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 54 Internet Retailing by Category: Value 2005-2010
Table 55 Internet Retailing by Category: % Value Growth 2005-2010
Table 56 Internet Retailing Company Shares by Value 2006-2010
Table 57 Internet Retailing Brand Shares by Value 2007-2010
Table 58 Internet Retailing Forecasts by Category: Value 2010-2015
Table 59 Internet Retailing Forecasts by Category: % Value Growth 2010-2015

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Related research categories

By sector: Retail (in Off-trade)

By market: Italy (in Europe)