Internet Retailing in Turkey

In 2011, internet retailing demonstrated healthy current value growth thanks to increasing numbers of companies offering internet retailing and increased computer and internet ownership in the country. The growth demonstrated at the end of the review period, however, was slower than the review period average. The category did not suffer much despite the economic crisis, as consumers generally preferred to stay at home during the crisis, which benefited internet sales, as they could find better...

Euromonitor International's Internet Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, DIY and Gardening Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2006-2011
Table 2 Internet Retailing by Category: % Value Growth 2006-2011
Table 3 Internet Retailing Company Shares by Value 2007-2011
Table 4 Internet Retailing Brand Shares by Value 2008-2011
Table 5 Internet Retailing Forecasts by Category: Value 2011-2016
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2011-2016
Carrefour SA Carrefour Sabançi Ticaret Merkezi As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 1 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Key Facts
Summary 2 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Operational Indicators
Internet Strategy
Table 7 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Internet Sales 2006-2011
Company Background
Private Label
Summary 3 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Private Label Portfolio
Competitive Positioning
Summary 4 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Competitive Position 2011
Herbalife International Urunleri Ticaret Ltd Sti in Retailing (turkey)
Strategic Direction
Key Facts
Summary 5 Herbalife International Urunleri Ticaret Ltd Sti: Key Facts
Summary 6 Herbalife International Urunleri Ticaret Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Herbalife International Urunleri Ticaret Ltd Sti: Private Label Portfolio
Competitive Positioning
Summary 8 Herbalife International Urunleri Ticaret Ltd Sti: Competitive Position 2011
Koctas Yapi Marketleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 9 Koctas Yapi Marketleri Ticaret AS: Key Facts
Summary 10 Koctas Yapi Marketleri Ticaret AS: Operational Indicators
Internet Strategy
Table 8 Koctas Yapi Marketleri Ticaret AS: Internet Sales 2006-2011
Company Background
Private Label
Summary 11 Koctas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 12 Koctas Yapi Marketleri Ticaret AS: Competitive Position 2011
Migros Türk Tas in Retailing (turkey)
Strategic Direction
Key Facts
Summary 13 Migros Türk TAS: Key Facts
Summary 14 Migros Türk TAS: Operational Indicators
Internet Strategy
Table 9 Migros Türk TAS: Internet Sales 2006-2011
Company Background
Private Label
Summary 15 Migros Türk TAS: Private Label Portfolio
Competitive Positioning
Summary 16 Migros Türk TAS: Competitive Position 2011
Praktiker Yapi Marketleri As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 17 Praktiker Yapi Marketleri AS: Key Facts
Summary 18 Praktiker Yapi Marketleri AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 19 Praktiker Yapi Marketleri AS: Private Label Portfolio
Competitive Positioning
Summary 20 Praktiker Yapi Marketleri AS: Competitive Position 2011
Tema Magazacilik Hizmetleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 21 Tema Magazacilik Hizmetleri Ticaret AS: Key Facts
Summary 22 Tema Magazacilik Hizmetleri Ticaret AS: Operational Indicators
Internet Strategy
Table 10 Tema Magazacilik Hizmetleri Ticaret AS: Internet Sales 2006-2011
Company Background
Private Label
Summary 23 Tema Magazacilik Hizmetleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 24 Tema Magazacilik Hizmetleri Ticaret AS: Competitive Position 2011
Executive Summary
Retailing Recorded Above-average Current Value Growth in 2011
Entry of New Brands Stimulates Sales
Grocery Retailing Continues To Hold Leading Position Within the Market
Independent Companies Hold Leading Share of the Market
Retailing To Demonstrate Positive Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Benefit the Retailing Market
Internet Retailing
Government Regulation
Private Label
Urbanisation and Increasing Number of Households Important Factors for Market Growth
Increasing Number of Shopping Centres Fuel the Growth Retailing
Market Indicators
Table 11 Employment in Retailing 2006-2011
Market Data
Table 12 Sales in Retailing by Category: Value 2006-2011
Table 13 Sales in Retailing by Category: % Value Growth 2006-2011
Table 14 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 16 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 17 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 18 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 19 Sales in Non-store Retailing by Category: Value 2006-2011
Table 20 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 21 Retailing Company Shares: % Value 2007-2011
Table 22 Retailing Brand Shares: % Value 2008-2011
Table 23 Store-Based Retailing Company Shares: % Value 2007-2011
Table 24 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 25 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 26 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 27 Non-store Retailing Company Shares: % Value 2007-2011
Table 28 Non-store Retailing Brand Shares: % Value 2008-2011
Table 29 Forecast Sales in Retailing by Category: Value 2011-2016
Table 30 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 33 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 34 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 35 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 36 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Table 37 Number of Shopping Centres in Turkey 2007-2011
Cash-and-carry
Table 38 Cash-and-Carry Sales Value 2008-2011
Table 39 Cash-and-Carry Value Sales by National Brand Owner 2008-2011
Table 40 Cash-and-Carry Number of Outlets by National Brand Owner 2008-2011
Definitions
Summary 25 Research Sources

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Related research categories

By sector: Retail (in Off-trade)

By market: Turkey (in Asia)