Internet Retailing in Italy

In 2012, internet retailing saw substantial growth of 23%, to €3.8 billion. During the last 12 months, thanks to the increasing availability of Wi-Fi and mobile connections, Italian consumers have been increasingly shifting purchases of specific items like apparel or electronics towards the e-commerce channel.

Euromonitor International's Internet Retailing in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Furniture and Homewares Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Channel: Value 2007-2012
Table 2 Internet Retailing by Channel: % Value Growth 2007-2012
Table 3 Internet Retailing Company Shares: % Value 2008-2012
Table 4 Internet Retailing Brand Shares: % Value 2009-2012
Table 5 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 6 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Coop Italia Scarl in Retailing (italy)
Strategic Direction
Key Facts
Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Coop Italia scarl: Private Label Portfolio
Competitive Positioning
Summary 4 Coop Italia scarl: Competitive Position 2012
Esselunga SpA - Supermercati Italiani in Retailing (italy)
Strategic Direction
Key Facts
Summary 5 Esselunga SpA: Key Facts
Summary 6 Esselunga spa: Operational Indicators
Internet Strategy
Summary 7 Esselunga SpA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 8 Esselunga SpA: Private Label Portfolio
Competitive Positioning
Summary 9 Esselunga SpA: Competitive Position 2012
Executive Summary
Italian Market Affected by Economic Difficulties
"save Italy" Decree and What It Means for the Retail World
Italy Increasingly Going Online
Private Label Products As A Way To Get Best Value for Money
A Vibrant Affiliation World Ensures Competitiveness of Privately Owned Stores
Managing Multichannel Retail Opportunities
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Media Products in Italy, Will Store Experience Balance Online Growth?
Real Estate Or Non-real Estate?
Market Indicators
Table 7 Employment in Retailing 2007-2012
Market Data
Table 8 Sales in Retailing by Channel: Value 2007-2012
Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Non-store Retailing Company Shares: % Value 2008-2012
Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 10 Research Sources

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Related research categories

By sector: Retail (in Off-trade)

By market: Italy (in Europe)