Internet retailing in Greece

Internet retailing in Greece was partially benefited by the recession and changes in consumer attitudes, particularly when it buying big-ticket items and luxury goods, as many chose the best-price deals offered online. The channel, thus, continued to register a positive movement, as consumers became increasingly inclined to search for discounts and promotions online, a trend which was also encouraged by the spread of broadband internet throughout Greece.

Euromonitor International's Internet retailing in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Apparel Homeshopping, Apparel Internet Retailing, Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Toys and Games Direct Selling, Toys and Games Homeshopping, Toys and Games Internet Retailing, Toys and Games Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2006-2011
Table 2 Internet Retailing by Category: % Value Growth 2006-2011
Table 3 Internet Retailing Company Shares by Value 2007-2011
Table 4 Internet Retailing Brand Shares by Value 2008-2011
Table 5 Internet Retailing Forecasts by Category: Value 2011-2016
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2011-2016
Amazon.com Inc in Retailing (greece)
Strategic Direction
Key Facts
Summary 1 Amazon.com Inc: Key Facts
Internet Strategy
Summary 2 Amazon.com Inc: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 3 Amazon.com Inc: Competitive Position 2011
Dsgi South-east Europe SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 4 DSGI South-East Europe SA: Key Facts
Summary 5 DSGI South-East Europe SA: Operational Indicators
Internet Strategy
Summary 6 DSGI South-East Europe SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 7 DSGI South-East Europe SA: Competitive Position 2011
Publicworld SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 8 Publicworld SA: Key Facts
Summary 9 Publicworld SA: Operational Indicators
Internet Strategy
Summary 10 Publicworld SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 11 Publicworld SA: Competitive Position 2011
Executive Summary
Greek Recession Hits Retailing
Price Hunting Is the Prevailing Consumer Trend
Non-grocery Goods Currently Considered Non-essentials
Recession Enhances Consolidation Trends
Forecast Period Growth Will Be Driven by Internet Retailing
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
All Under One Roof
Greeks Start Buying Domestically Produced Goods
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Table 33 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 34 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Summary 12 Research Sources

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Related research categories

By sector: Retail (in Off-trade)

By market: Greece (in Europe)