Internet Retailing in Denmark

M-commerce tripled during the last two years, with younger consumers driving the shift. As smartphones are becoming widespread in Denmark, and consumers’ trust in e-trade is growing, an increasing number of consumers perceive mobile web shopping as attractive and convenient. According to Dansk E-handelsanalyse (Danish E-commerce Analysis), in 2011, 27% of consumers under 25 shopped online with the help of a mobile phone, whilst other age groups were steadily following them in this development.

Euromonitor International's Internet Retailing in Denmark report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Furniture and Homewares Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Channel: Value 2007-2012
Table 2 Internet Retailing by Channel: % Value Growth 2007-2012
Table 3 Internet Retailing Company Shares: % Value 2008-2012
Table 4 Internet Retailing Brand Shares: % Value 2009-2012
Table 5 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 6 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Coop Danmark A/S in Retailing (denmark)
Strategic Direction
Key Facts
Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators
Internet Strategy
Summary 3 Coop Danmark A/S: Internet Retailing Indicators
Company Background
Private Label
Summary 4 Coop Danmark A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Coop Danmark A/S: Competitive Position 2012
Dagrofa A/S in Retailing (denmark)
Strategic Direction
Key Facts
Summary 6 Dagrofa A/S: Key Facts
Summary 7 Dagrofa A/S: Operational Indicators
Internet Strategy
Summary 8 Dagrofa A/S: Internet Retailing Indicators
Company Background
Private Label
Summary 9 Dagrofa A/S: Private Label Portfolio
Competitive Positioning
Summary 10 Dagrofa A/S: Competitive Position 2012
Dansk Supermarked A/S in Retailing (denmark)
Strategic Direction
Key Facts
Summary 11 Dansk Supermarked: Key Facts
Summary 12 Dansk Supermarked: Operational Indicators
Internet Strategy
Summary 13 Dansk Supermarked: Internet Retailing Indicators
Company Background
Private Label
Summary 14 Dansk Supermarked: Private Label Portfolio
Competitive Positioning
Summary 15 Dansk Supermarked: Competitive Position 2012
Ikea A/S in Retailing (denmark)
Strategic Direction
Key Facts
Summary 16 IKEA A/S: Key Facts
Summary 17 IKEA A/S: Operational Indicators
Internet Strategy
Summary 18 IKEA A/S: Internet Retailing Indicators
Company Background
Private Label
Competitive Positioning
Summary 19 Ikea Danmark A/S: Competitive Position 2012
Jysk As in Retailing (denmark)
Strategic Direction
Key Facts
Summary 20 Jysk A/S: Key Facts
Summary 21 Jysk A/S: Operational Indicators
Internet Strategy
Summary 22 Jysk A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 23 Jysk A/S: Competitive Position 2012
Matas A/S in Retailing (denmark)
Strategic Direction
Key Facts
Summary 24 Matas A/S: Key Facts
Summary 25 Matas A/S: Operational Indicators
Internet Strategy
Summary 26 Matas A/S: Internet Retailing Indicators
Company Background
Private Label
Summary 27 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 28 Matas A/S: Competitive Position 2012
Executive Summary
Renewed Growth in Sales in Retailing in Denmark
Internet Retailing Sees Double-digit Growth; the Focus on M-commerce Increases
Non-grocery Retailing Recovers; Grocery Retailing Is Hit by Tax Increases
Sluggish Recovery Is Expected in Retailing
Key Trends and Developments
Economic Conditions
Internet Retailing Sees Steady Growth, M-commerce Is Booming
Higher Taxes on Groceries Fuel Cross-border Shopping
Strong Growth in Private Label Reinforces Retailers' Market Power
Lifestyle of Health and Sustainability Goes Mainstream
the Convenience Trend Shapes New Developments in Retailing
Market Indicators
Table 7 Employment in Retailing 2007-2012
Market Data
Table 8 Sales in Retailing by Channel: Value 2007-2012
Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Non-store Retailing Company Shares: % Value 2008-2012
Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 43 Cash and carry: Sales Value 2007-2012
Table 44 Cash and carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 45 Cash and carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 29 Research Sources

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Related research categories

By sector: Retail (in Off-trade)

By market: Denmark (in Europe)