Internet Retailing in Colombia

Although in Colombia a high percentage of internet purchases are made on international sites, an estimated 60% according to trade sources, the trend is likely to revert in the short term, over one or two years. This is because local companies are increasing their offer, led by large retailers such as Almacenes Éxito, Falabella de Colombia and Colombiana de Comercio, which contributed to increasing consumers’ confidence in local online purchases.

Euromonitor International's Internet Retailing in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Furniture and Homewares Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Channel: Value 2007-2012
Table 2 Internet Retailing by Channel: % Value Growth 2007-2012
Table 3 Internet Retailing Company Shares: % Value 2008-2012
Table 4 Internet Retailing Brand Shares: % Value 2009-2012
Table 5 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 6 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Almacenes Éxito SA in Retailing (colombia)
Strategic Direction
Key Facts
Summary 1 Almacenes Éxito SA: Key Facts
Summary 2 Almacenes Éxito SA: Operational Indicators
Internet Strategy
Summary 3 Almacenes Éxito SA: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Almacenes Éxito SA: Almacenes Éxito in Bogotá
Chart 2 Almacenes Éxito SA: Éxito Express in Bogotá
Private Label
Summary 4 Almacenes Éxito SA: Private Label Portfolio
Competitive Positioning
Summary 5 Almacenes Éxito SA: Competitive Position 2012
Colombiana De Comercio SA in Retailing (colombia)
Strategic Direction
Key Facts
Summary 6 Colombiana de Comercio SA: Key Facts
Summary 7 Colombiana de Comercio SA: Operational Indicators
Internet Strategy
Summary 8 Colombiana de Comercio SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 9 Colombiana de Comercio SA: Private Label Portfolio
Competitive Positioning
Summary 10 Colombiana de Comercio SA: Competitive Position 2012
Falabella De Colombia SA in Retailing (colombia)
Strategic Direction
Key Facts
Summary 11 Falabella de Colombia SA: Key Facts
Summary 12 Falabella de Colombia SA: Operational Indicators
Internet Strategy
Summary 13 Colombiana de Comercio SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 14 Falabella de Colombia SA: Private Label Portfolio
Competitive Positioning
Summary 15 Falabella de Colombia SA: Competitive Position 2012
Executive Summary
Retailing Sees A Good Performance, Despite the Slowdown of the Economy
Internet Retailing Attracts the Attention of Companies and Consumers
Retailers Diversify Their Offer
Apparel Specialist Retailers Sees the Arrival of New Players
Optimistic Landscape for Retailing
Key Trends and Developments
Colombian Economy Continues To See A Positive Performance
Internet Retailing Shows Strong Growth
the Government Presents A Tax Reform To the Congress
Private Label Continues To Grow
Small and Mid-sized Cities: the Key for the Expansion of Retailing
Store Cards Contribute To Improving Access To Credit
Market Indicators
Table 7 Employment in Retailing 2007-2012
Market Data
Table 8 Sales in Retailing by Channel: Value 2007-2012
Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Non-store Retailing Company Shares: % Value 2008-2012
Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 43 Cash and Carry: Sales Value 2007-2012
Table 44 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 45 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 16 Research Sources

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Related research categories

By sector: Retail (in Off-trade)

By market: Colombia (in South America)