Internet Retailing in Austria

In 2011 the total value sales of Internet retailing generated in Austria are estimated to have reached EUR1.8 billion, of which around two-thirds was estimated to come from cross-border sales. This was due to the fact that there are only a limited number of national Internet retailers, and the majority of Austrians therefore purchase goods from online suppliers based in other countries, primarily Germany, thanks to Amazon.de.

Euromonitor International's Internet Retailing in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, DIY and Gardening Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2006-2011
Table 2 Internet Retailing by Category: % Value Growth 2006-2011
Table 3 Internet Retailing Company Shares by Value 2007-2011
Table 4 Internet Retailing Brand Shares by Value 2008-2011
Table 5 Internet Retailing Forecasts by Category: Value 2011-2016
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2011-2016
Buchgemeinschaft Donauland Kremayr & Scheriau in Retailing (austria)
Strategic Direction
Key Facts
Summary 1 Buchgemeinschaft Donauland Kremayr & Scheriau: Key Facts
Summary 2 Buchgemeinschaft Donauland Kremayr & Scheriau: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Buchgemeinschaft Donauland Kremayr & Scheriau: Competitive Position 2011
Otto GmbH in Retailing (austria)
Strategic Direction
Key Facts
Summary 4 Otto GmbH: Key Facts
Summary 5 Otto GmbH: Operational Indicators
Internet Strategy
Summary 6 Otto GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 Otto GmbH: Private Label Portfolio
Competitive Positioning
Summary 8 Otto GmbH: Competitive Position 2011
Spar Österreichische Warenhandels AG in Retailing (austria)
Strategic Direction
Key Facts
Summary 9 Spar Österreichische Warenhandels AG: Key Facts
Summary 10 Spar Österreichische Warenhandels AG: Operational Indicators
Internet Strategy
Summary 11 Spar Österreichische Warenhandels AG: Internet Retailing Sales 2006-2011
Company Background
Private Label
Summary 12 Spar Österreichische Warenhandels AG: Private Label Portfolio
Competitive Positioning
Summary 13 Spar Österreichische Warenhandels AG: Competitive Position 2011
Executive Summary
Strongest Performance for Retailing Industry Since Recession
Non-grocery Retailing Suffers From Consumer Shift To Internet
Regional Retail Chains Continue To Dominate
Modern Retail Formats To Drive Future Growth
Key Trends and Developments
Drop in Unemployment Rate Following Economic Recovery Benefits Retailing
Internet Retailing Booms
Government Regulation Conducive To Market Entry
Private Label Products Continue To Develop
Social Media Advertisements Become More Common
Growing Focus on Lifestyle Products Helps Lift Growth
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Table 33 Shopping Centres/Malls: 2005-2011
Cash and Carry
Table 34 Cash and Carry: Sales Value 2006-2011
Table 35 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 36 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Sources
Summary 14 Research Sources

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Related research categories

By sector: Retail (in Off-trade)

By market: Austria (in Europe)