Innovations in Soft Drinks: Opportunities in detox, anti-energy and appetite suppressing drinks

Soft drinks are non-alcoholic, carbonated as well as non-carbonated beverages and can be classified into seven categories. The global soft drinks market was valued at $479bn in 2009 and is projected to grow at a CAGR of 3.1% to reach $556bn in 2014. In Western Europe and the US, the soft drinks market is fairly matured, registering a moderate growth rate. Emerging markets such as Russia, China, Brazil and Mexico will play critical role in the development of global soft drinks industry due to rise in purchasing power of middle class population and investment in food and drink supply chain infrastructure. Naturally functional and indulgence are the emerging trends in innovation and NPD in soft drinks market. Ethical concerns are driving innovation and NPD in packaging material and technologies. The report contains a summary of the important and novel soft drinks launched between 2006 and 2009 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the soft drinks market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in soft drinks

Table of contents

Innovations in Soft Drinks
Executive summary
Growth opportunities in the soft drinks market
Innovation and new product development
Key trends and product examples

Chapter 1 Introduction
What is this report about?
The market defined
Report structure

Chapter 2 Growth opportunities in the soft drinks market
Summary
Introduction
Global soft drinks market value overview
Soft drinks market by geography
Soft drinks market value by country
Global soft drinks market value by category
Global soft drinks market value by subcategory
The soft drinks market in Western Europe
The soft drinks market in the US
The soft drinks market in Japan
Emerging markets

Chapter 3 Innovation and new product development
Summary
Introduction
Innovation type
Regional analysis
Asia Pacific
Japan
China
Europe
UK
Germany
Russia
North America
US
Latin America
Mexico
Category analysis
Category overview
Performance analysis of soft drinks categories based on new product launches during 2006–09
Carbonates
Unconventional flavors in carbonates
Healthy carbonate variants
Functional drinks
Hybrid energy drinks
'Natural' energy drinks
Energy drinks promoting mood and mind health
Nutricosmetics for skincare
RTD tea and coffee
Juices
Bottled water
Functional bottled water
Exotic fruit-flavored bottled water
Concentrates
Smoothies
Packaging analysis
Packaging overview
Bottles
Cans
Changing positioning in soft drinks
Flavor trends

Chapter 4 Key trends and product examples
Summary
Introduction
Health and wellness
Article 13 health claims legislation
Increasing focus on preventive healthcare
Functional soft drinks
Weight management soft drinks
Nutraceuticals for heart health
Wellness
Mental stress
Beauty drinks
Detoxification (detox) drinks
Pretox drinks
Soft drinks fortified with antioxidants
Beverages promoting digestive and immune health
Daily-dosage beverages
'Natural' soft drinks
Growing demand for 'natural' beverages
Sports and energy functional drinks
Anti-energy/relaxation drinks
Indulgence
Drinks with exotic flavors
Food ingredients used in soft drinks
Ethics
Provenance
Organic drinks
Sustainable and convenient packaging

Chapter 5 Conclusions
Key trends for the future
1 – 'Natural' functionality
2 – Health claims
3 – Emerging markets
4 – Indulgence/premium
5 – Sustainable packaging
6 – Private labels
Appendix
Index

List of Figures
Figure 2.1: Global soft drinks market value ($bn), 2
Figure 2.2: Global soft drinks market value by region ($bn), 2009–14
Figure 2.3: Top 10 soft drink markets by value ($bn), 2009–14
Figure 2.4: Soft drinks market value by category (%), 2009–14
Figure 2.5: Soft drinks subcategories with fastest growth projections (%), 2009–14
Figure 2.6: Share of major countries in Western European soft drinks market by value (%), 2009
Figure 2.7: Performance of select emerging markets for soft drinks, 2009–14
Figure 3.8: Share of soft drink launches by innovation type (%), 2006–09
Figure 3.9: Share of soft drink launches by region (%), 2006–09
Figure 3.10: Share of soft drinks launched by category in Asia Pacific (%), 2006–09
Figure 3.11: Pokka Kirei no Ajiwai
Figure 3.12: Thorpedo sports drink
Figure 3.13: Share of soft drinks launched by category in China (%), 2006–09
Figure 3.14: Dazhai Walnut Drink and Zhili Walnut Powder
Figure 3.15: Share of soft drinks launched by category in Europe (%), 2006–09
Figure 3.16: Share of soft drinks launched by category in the UK (%), 2006–09
Figure 3.17: Share of soft drinks launched by category in Germany (%), 2006–09
Figure 3.18: Voelkel and Albi Bio
Figure 3.19: Diva's The Beauty of Nails and Hair and Shining Eyes
Figure 3.20: Bjni Classic carbonated mineral water
Figure 3.21: Share of soft drinks launched by category in North America (%), 2006–09
Figure 3.22: Share of soft drinks launched by category in the US (%), 2006–09
Figure 3.23: Muscle Milk Refuel protein shot
Figure 3.24: FastShot A.M. Awake and P.M. Relax
Figure 3.25: LIV agave nectar soft drink
Figure 3.26: Share of soft drinks launched by category in Latin America (%), 2006–09
Figure 3.27: Share of soft drinks launched by category in Mexico (%), 2006–09
Figure 3.28: New product launches in soft drinks market by category (%), 2009
Figure 3.29: Performance analysis of soft drinks categories based on new product launches during 2006–09
Figure 3.30: Pepsi Azuki and Shiso and Pepsi Ice Cucumber
Figure 3.31: Mary Jane's Relaxing Soda
Figure 3.32: Sprite Green and Pepsi Raw
Figure 3.34: Java Monster Chai Hai, Lo-Ball and Nut-up
Figure 3.35: Sambazon Amazon Energy
Figure 3.36: Ajmera Coco Energy
Figure 3.37: Potion Herbal Remedy energy shots
Figure 3.38: Saan Placenta-Pro 30,000 Orange, Go Girl GLO vitamin enhanced energy drink and Skinny Beach Sticks food supplement sticks
Figure 3.39: Vida Tea, a mojito-flavored sparkling tea
Figure 3.40: AGF Blendy Kaoru Back RTD coffee
Figure 3.41: Carrefour Fermented Turnip Juice and Bravo Friscus apple juice with cranberry and active bacterial culture
Figure 3.42: Tree Top Trim Enlightened Fruit Beverage
Figure 3.43: AGV Grass Jelly Drink, Doikham Fruit Juice Grass Jelly and Yeo's Grass Jelly Drink
Figure 3.44: H.A.R.D. Nutrition Functional Water Systems and JT Fragra Water
Figure 3.45: SoBe Lifewater vitamin-enhanced water beverage and Pique Energy Water
Figure 3.46: Beauty Spring Water and Melodian H2 Suiso Mizu no Chikara
Figure 3.47: Hint flavored water and Skinny Water Crave Control Water
Figure 3.48: Prairie Naturals Morning Rise & Shine drink mix
Figure 3.49: Crystal Light LiveActive and Skin Essentials drink mixes
Figure 3.50: Nestlé Beba
Figure 3.51: Smoove smoothies
Figure 3.52: Innocent Superfoods smoothie
Figure 3.53: Pocari Sweat in lightweight PET bottle
Figure 3.54: Oi O-Cha O-Matcha and Isotop Exprime with airtight lid
Figure 3.55: Juicina fruit drink in Tetra Wedge Aseptic bottle
Figure 3.56: Bawls Guarana high-caffeine soda in a can
Figure 4.57: Key trends in soft drinks market
Figure 4.58: Major drivers and resistors to the healthy soft drinks market
Figure 4.59: National healthcare expenditure in the US ($bn), 2004–18
Figure 4.60: Steaz Zero Calorie sparkling green tea
Figure 4.61: Trim-U liquid energy shot with hoodia gordonii
Figure 4.62: Lo-Gly low glycemic juice beverage and Haba Slim Energy with glucomannan
Figure 4.63: Coca-Cola Plus with catechin and Diet Coke Plus
Figure 4.64: BeneVia Therapeutic Nutrition concentrated 'natural flavored' fruit drink
Figure 4.65: Noni Maui premium seedless noni powder and Becel Pro-Activ for blood pressure
Figure 4.66: Beauty To Go! spring water
Figure 4.67: Borba Skin Balance Aqua-Less Crystalline powder drink mix
Figure 4.68: Alcohol Killer, a non-alcoholic refreshing drink, and Security Feel Better Digestif Drink
Figure 4.69: Alibi Active Pretox Drink
Figure 4.70: Lipton Orange Mint Tea & Purple antioxidant beverage
Figure 4.71: Pre Probiotic Enhancer and Taisho Livita Gluco Care Ryokucha with indigestible dextrin
Figure 4.72: Health Shot Immunity in blackberry flavor
Figure 4.73: RDA Organic 100% organic fruit juice
Figure 4.74: Zevia carbonated stevia supplement and Health Cola with organic agave nectar
Figure 4.75: Rosbacher Sport isotonic drink & Java Monster coffee and energy drink
Figure 4.76: Mountain Dew Voltage and SoBe Essential Energy
Figure 4.77: Tranquila Relaxation Shot
Figure 4.78: Red Light energy drink
Figure 4.79: Odwalla Wholly Grain! and Boots Delicious Smoothie
Figure 4.80: US Grown Tomato Juice
Figure 4.81: Betamix organic juice
Figure 4.82: Ito En Reito Bottle Kachiwari Lemon Georgia Gear Black and Gear Ice Coffee
Figure 4.83: Aquamantra natural spring water in biodegradable bottles
Figure 4.84: Native Water 100% natural spring water
Figure 5.85: Key future trends in the soft drinks market

List of Tables
Table 2.1: Global soft drinks market value ($bn), 2009–14
Table 2.2: Global soft drinks market value by geography ($bn), 2009–14
Table 2.3: Top 10 soft drink markets by value ($bn), 2009–14
Table 2.4: Soft drinks market value by category ($bn), 2009–14
Table 2.5: Global soft drinks market value by subcategory ($bn), 2009–14
Table 2.6: Soft drinks market in Western Europe* by category and subcategory ($bn), 2009–14
Table 2.7: Share of major countries in Western European soft drinks market by value ($bn), 2009
Table 2.8: Soft drinks market in the US by category and subcategory ($bn), 2009–14
Table 2.9: Soft drinks market in Japan by category and subcategory ($bn), 2009–14
Table 3.10: Share of soft drink launches by innovation type (%), 2006–09
Table 3.11: Share of soft drink launches by region (%), 2006–09
Table 3.12: Share of soft drinks launched by category in Asia Pacific (%), 2006–09
Table 3.13: Share of top 10 product tags used in Japanese new product launches (% share), 2006– 09
Table 3.14: Share of soft drinks launched by category in China (%), 2006–09
Table 3.15: Share of top 10 product tags used in Chinese new product launches (% share), 2006– 09
Table 3.16: Share of soft drinks launched by category in Europe (%), 2006–09
Table 3.17: Share of top 10 product tags used in the UK new product launches (% share), 2006–09
Table 3.18: Share of soft drinks launched by category in the UK (%), 2006–09
Table 3.19: Share of soft drinks launched by category in Germany (%), 2006–09
Table 3.20: Share of top 10 product tags used in new juices launched in Germany (%), 2006–09
Table 3.21: Share of material used in soft drinks packaging in Germany (%), 2006–09
Table 3.22: Share of top 10 product tags used in Russia new product launches (% share), 2006–09
Table 3.23: Share of soft drinks launched by category in North America (%), 2006–09
Table 3.24: Share of soft drinks launched by category in the US (%), 2006–09
Table 3.25: Share of soft drinks launched by category in Latin America (%), 2006–09
Table 3.26: Share of soft drinks launched by category in Mexico (%), 2006–09
Table 3.27: Share of top 10 product tags used in Mexico new product launches (% share), 2006–09
Table 3.28: New soft drinks launches by category, 2006–09
Table 3.29: Top 10 package types used in new soft drink launches (%), 2006–09
Table 3.30: Top 20 tags on new soft drink launches (% of products with tag), 2006–09
Table 3.31: Top 20 flavors in new product introductions (% of new soft drinks launches), 2006–09
Table 4.32: Share of top 10 product tags used in new product launches globally (%), 2006–09

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Related research categories

By sector: Soft drinks, Energy (in Soft drinks), General drinks