Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging
• “Innovation in Beverage Packaging 2013”is a detailed analysis of and insight into recent packaging innovations in the global beverage market related to key trends, drivers, and issues.
• The report is a result of extensive research to provide a comprehensive understanding of the global beverage market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.
Introduction and Landscape
Why was the report written?
In an increasingly fast moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector. This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.
What is the current market landscape and what is changing?
Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain – from the manufacturer through to consumer – within an increasingly demanding regulatory environment. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of consumers and regulation in order to plan for the future. But, it’s not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging – creating opportunities for the industry.
What makes this report unique and essential to read?
This report provides a comprehensive analysis of the beverage packaging landscape, including a mix of beverage market data related to recent packaging innovations, which are identified across Rigid Plastics, Flexible Packaging, Paper & Board, Rigid Metal, Glass, and Labels. This report also provides an update on new beverage packaging technologies and developments.
Key Features and Benefits
Detailed coverage of key packaging innovations in the global beverage market, such as Peroni’s new 33cl glass bottles for Peroni Gran Riserva Beer, which is 40% lighter than its previous version. Pack materials and components covered include Rigid Plastics, Flexible Plastics, Paper &Board, Rigid Metal, Glass, Closures, and Labels.
An assessment on the impact of key economic and demographic trends on the beverage consumption pattern in major economies. For instance, in spite of reduced effects of the global recession, consumers remain cautious and purchasing power remains low. As a result, typical substitutions over recent years include increasing popularity of standard beers over premium alternatives and a decline in popularity of bottled water in favour of tap water.
Packaging innovations are related to the key factors that drive consumer demand (such as convenience with the new squared-up bottle for SunnyD, which is easier to handle, pour, and stores more easily in the refrigerator door), cost savings (such as the lightweight 500ml PET bottle for packaged water manufactured by Sidel), and sustainability (such as Coca-Cola’s Plant Bottle™ technology).
Highlighting innovation for each major beverage packaging material and type including new beverage packaging technologies, developments, and products over the last two years.
Key Market Issues
In tougher economic times, pressure is on packaging. Undoubtedly, keeping costs low is key in many areas, but other market drivers also create opportunities for new formats and innovation, and knowing these is key to developing and offering further value, helping counter some of the economic pressures.
Cost Reduction has been a major factor driving innovation in the Metal packaging sector with a focus on light weighting as can makers have continued to look for ways to reduce materials and develop more environmentally-friendly products, such as CDL aluminium can by Rexam.
Increasing consumer demand for enhanced shelf appeal is driving innovation in glass packaging for beverage products. Manufacturers have been making efforts to improve shelf appeal through new pack shapes and improved product visibility such as the new label from PernodRicard for its rum and tequila liqueur brand.
The beverage market is split fairly between plastic closures, metal closures, and packs with no closures, with plastic closures taking a slight lead over metal closures. Plastic closures also recorded the largest growth rate during 2007–2012, mainly driven by increased use in Soft Drinks.
Cost saving as an innovation driver in the Beverage market is focused mainly on reducing the weight of the bottle. Manufacturers are making efforts to either lightweight the existing packaging material or switch to a lighter pack format to save on raw material costs.
Most beverages do not use outer packaging materials. Of those that do, Paper & Board is the most preferred. Hot drinks and Spirits are most commonly packaged with Paper & Board outers.
With the advantage of being lightweight, easy-to-carry, and easy-to-handle, Rigid Plastics have made it a preferred choice for manufacturers to experiment and innovate. For instance, SunnyD designed a new squared-up bottle in May 2012 that is easy to handle, pour, and store thereby offering more convenience than the existing round bottle.
Labels withstanding 30+ production life cycles are gaining prominence in the beverage market along with labels withstanding long periods of ice bucket immersion.
Table of contents
1 Executive Summary
2 Key Mega Trends in Beverage and Packaging Markets
2.1 Market drivers – Economic, Demographic, and Consumer Trends
2.1.1 Economic Trends
2.1.2 Demographic Trends
2.1.3 Consumer Trends
3 Key Trends in the Global Beverage Market
3.1 Beverage Packaging Market Volume Dynamics
3.1.1 Glass is the most widely used Primary Pack Material
3.1.2 Bottle is the most popular Pack Type
3.1.3 Plastic is the most used Main Closure Material
3.1.4 Screw Top is the most popular Closure Type
3.1.5 Paper & Board is the most used Outer Material
3.1.6 Boxes are the most popular Outer Types
4 Overview of Innovations in Packaging
4.1 Innovation Drivers
4.1.1 Consumer Demands
4.1.2 Cost Reduction
4.1.3 Logistics Efficiency
5 Innovations in Glass Packaging
5.1 Consumer Demands
5.2 Cost Reduction
6 Innovations in Rigid Plastic Packaging
6.1 Consumer Demands
6.2 Cost Reduction
7 Innovations in Flexible Packaging
7.1 Consumer Demands
7.2 Cost Reduction
7.3 Logistics Efficiency
8 Innovations in Paper & Board Packaging
8.1 Consumer Demands
8.3 Cost Reduction
8.4 Logistics Efficiency
9 Innovation in Metal Packaging
9.1 Consumer Demands
9.2 Cost Reduction
10 Innovation in Labeling
10.1 Consumer Demands
11.1 Product Definitions
11.1.1 Country Coverage and Regional Groupings
11.2 Package Definitions
11.2.1 Primary Packaging
11.2.2 Outer Packaging
11.2.3 Pack Closures
11.3 About Canadean
List of Tables
Table 1: Summary of Innovations
Table 2: Global Beverage Market Primary Packaging by Packaging Material (million units), 2007–2017
Table 3: Global Beverage Market Primary Packaging by Packaging Type (million units), 2007–2017
Table 4: Global Beverage Market Volume by Packaging Closure Material (million units). 2007–2017
Table 5: Global Beverage Market Volume by Packaging Closure Type (million units). 2007–2017
Table 6: Global Beverage Market Volume by Packaging Outer Material (million units). 2007–2017
Table 7: Global Beverage Market Volume by Packaging Outer Type (million units). 2007–2017
Table 8: Countries and Regions
Table 9: Primary Materials
Table 10: Primary Types
Table 11: Outer Materials
Table 12: Outer Types
Table 13: Closure Materials
Table 14: Closure Types
List of Figures
Figure 1: Global Beverage Market Primary Packaging by Packaging Material (million units), 2007–2017
Figure 2: Global Beverage Market Primary Packaging by Packaging Material, Market Share in 2012 vs. CAGR (2012–2017)
Figure 3: Global Beverage Market Primary Packaging by Packaging Type (million units), 2007–2017
Figure 4: Global Beverage Market Primary Packaging by Type, Market Share in 2012 vs. CAGR (2012–2017)
Figure 5: Global Beverage Market Volume by Packaging Closure Material (million units). 2007–2017
Figure 6: Global Beverage Market Primary Packaging by Closure Material, Market Share in 2012 vs. CAGR (2012–2017)
Figure 7: Global Beverage Market Volume by Packaging Closure Type (million units). 2007–2017
Figure 8: Global Beverage Market Primary Packaging by Closure Type, Market Share in 2012 vs. CAGR (2012–2017)
Figure 9: Global Beverage Market Volume by Packaging Outer Material (million units). 2007–2017
Figure 10: Global Beverage Market Volume by Packaging Outer Material, Market Share in 2012 vs. CAGR (2012–2017)
Figure 11: Global Beverage Market Volume by Packaging Outer Type (million units). 2007–2017
Figure 12: Global Beverage Market Packaging by Outer Type, Market Share in 2012 vs. CAGR (2012–2017)
Figure 13: Heineken Cube
Figure 14: Innovative new label graphics increase shelf-appeal of beverage bottle
Figure 15: Metallized paper labeling increase shelf appeal
Figure 16: Lightweight tapered beer bottle
Figure 17: Lightweight glass bottle reduces carbon emissions
Figure 18: Peroni lightweight glass
Figure 19: Premium packaging for a vodka bottle
Figure 20: Sunny D square bottle
Figure 21: DeepGrip® bottle
Figure 22: Easy Wine Glass
Figure 23: Easy Wine Glass
Figure 24: Dual chambered juice bottle
Figure 25: Stacked Wine
Figure 26: Innovative single-serve beverage packaging, by Gepack
Figure 27: Fakeer Energy Drink
Figure 28: Lightweight PET bottle weighs 7.95g
Figure 29: Lightweight Containers KeyKeg
Figure 30: PET Engineering Bottles
Figure 31: Carlsberg, Heineken Silva and Byron beer lightweight bottles
Figure 32: PET bottle for Vodka is light in weight and it saves upon transportation cost
Figure 33: Econo-Lok miniTM closure for carbonated drinks is light in weight
Figure 34: Coca-Cola PlantBottle
Figure 35: Lightweight milk bottle is 100% recyclable
Figure 36: Heineken Plastic Keg replace metal version
Figure 37: Grower’s Cup®
Figure 38: Dispensing Pouch for on-the-go consumption of beverages
Figure 39: Brew-in-bag for coffee for on-the-go consumption
Figure 40: Pouch-up©
Figure 41: AquaFlexCan
Figure 42: Gilles Louvet manufactures wine in flexible pouch
Figure 43: HCM 320
Figure 44: Eco-friendly pouch which has less carbon emissions
Figure 45: Transparent beverage pouch has low environmental impact
Figure 46: Bombay Sapphire travel retail pack
Figure 47: SIG Combibloc Combidome
Figure 48: Vernissage wine
Figure 49: combiblocXSlim cartons
Figure 50: New packaging design for Milk is easy-to-open, easy-to-pour and easy-to-store
Figure 51: Eco-friendly carton with less carbon footprints
Figure 52: Chuchkey flat top can
Figure 53: Antarctica Sub Zero, Tropical and Classic with thermochromic ink technology.
Figure 54: Thermo chromic ink technology implemented in beverage can
Figure 55: ‘Glow in the dark’ Rexam can and the Black Jack brand
Figure 56: Innovative new design for beverage can increase shelf appeal
Figure 57: Premium beer can with a full aperture end to enhance consumer experience
Figure 58: Oskar Blues pint can
Figure 59: Magic Straw can
Figure 60: Molson Coors vented can
Figure 61: ORG Packaging light weight can
Figure 62: Lightweight aluminum can uses 10% less raw material and is 100% recyclable
Figure 63: Beverage can made of 90% recyclable content
Figure 64: Premium beer can with a full aperture end to enhance consumer experience
Figure 65: New Aqua proof labeling
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