Industria Licorera de Caldas in Alcoholic Drinks (Colombia)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176921

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

In order to recover from the negative performance of the last three years of the review period, the company will invest in modernising its facilities. The company will widen its portfolio by including differentiated and value-added products in aguardiente and rum, aiming to attract young consumers. New presentations and reorientation of marketing campaigns and activities for the different brands will also form a part of the measures adopted to achieve positive growth.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Industria Licorera de Caldas: Key Facts
Summary 2 Industria Licorera de Caldas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Industria Licorera de Caldas: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: General alcohol, General drinks

By market: Colombia (in South America)