Industria Licorera de Caldas in Alcoholic Drinks (Colombia)
In order to recover from the negative performance of the last three years of the review period, the company will invest in modernising its facilities. The company will widen its portfolio by including differentiated and value-added products in aguardiente and rum, aiming to attract young consumers. New presentations and reorientation of marketing campaigns and activities for the different brands will also form a part of the measures adopted to achieve positive growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Industria Licorera de Caldas: Key Facts
Summary 2 Industria Licorera de Caldas: Operational Indicators
Summary 3 Industria Licorera de Caldas: Competitive Position 2012
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