Indonesia Beer Market Insights 2013

Indonesia Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176735
Pages: 52
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Indonesia beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Indonesia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Looking at the beer market by age, more than 80% of consumers in this category are males with the majority of that figure over 25.

What are the key drivers behind recent market changes?
Unpredictable weather fluctuations play on the consumption of beer

What makes this report unique and essential to read?
The Indonesia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Indonesia Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Indonesia, with a vast population of around 249 m, can consider this ‘attribute’ a significant factor in gaining high demand

Dominant contribution in traditional with potential of growth in modern retail

Beer exports have been relatively low for several years due to the comparatively strong local currency, which heightened the demand for imported premium beer.

Since Indonesia is one of the largest Muslim countries in the world, the import of beer and other alcoholic beverages is officially restrictive

The number of beer brands in Indonesia has hardly changed since 2003. However, in the near future, after the newly imposed excise tariffs and the appointment of eight additional importers, the number of brands is expected to increase

Key Highlights
Due to the high restrictions on alcoholic products in Indonesia, there are no Private Label beers in Indonesia

The beer market in Indonesia is highly consolidated and three brands hold a significant share.

Glass consistently has over 80% of the packaging total share, while brewers actively try to promote alternative packaging

On-premise (64%) consumption holds a higher share than off-premise (36%), a long standing split in Indonesia

During 2012 market value increased dramatically as a result of the imposed tax: companies were unable to prevent the cost increases from influencing the retail prices any longer.

Price: $2662.00

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Indonesia (in Asia)


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