Impulse Buying and The Digital World: How Retail is Adapting
Internet retailing growth has been driven by price and product range, but as store based retailers learn to leverage their multichannel capabilities and smartphones blur the lines between in-store and online, e-tailers must raise their offer in order to compete. Euromonitor International investigates how the online world can harness a key in-store sales driver, impulse buying, by adapting new technologies and reinventing old retail strategies.
Euromonitor International's Impulse Buying and The Digital World: How Retail is Adapting global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsIntroduction
Current Trends in Online Retail
The Anatomy of an Impulse Buy
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