Market research: Iceland
|May 2012||Iceland Food & Grocery | Customer Insight
UK Customer Insights 2012 provide a comprehensive analysis of a retailer's customer profile, looking at demographics and spending motivations. The consumer data which makes up each profile is captured...
|August 2012||Iceland Verdict Company Briefing
A new one-stop destination for unique data and opinion on Iceland's food & grocery offer. Targeted at retailers, and stakeholders to the retailer, we assess its food & grocery performance, strategic d...