Hot Drinks market in Japan - Product Launch Almanac 2010

Datamonitor’s Hot Drinks market in Japan – Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese Hot Drinks market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Hot Drinks market in the Japan, with data from 2004 to 2009 and forecasts to 2014.

• Hot Drinks in Japan - New product SKUs by category • Hot Drinks in Japan - New product SKUs by manufacturer • Hot Drinks in Japan - New product by pack type and materials • Hot Drinks in Japan - New Product descriptions

Highlights • • 359 product SKUs launched in the Japanese Hot Drinks market • Tea is the leading category in Japanese Hot Drinks market • Ito En is the leading manufacturer in terms of new hot drinks products SKUs in Japan

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Japanese Hot Drinks market Analyze trends in product development over time

Table of contents

OVERVIEW
Catalyst
Summary

EXECUTIVE SUMMARY
359 product SKUs launched in the Japanese Hot Drinks market
Tea is the leading category in Japanese Hot Drinks market
Ito En is the leading manufacturer in terms of new hot drinks products SKUs in Japan
Bottles was the dominant packing type in the new products launched in Japanese Hot Drinks market
Majority of the products launched in the hot drinks market used Plastic as the package material

INTRODUCTION
How to use this report
Disclaimer
Market definition

HOT DRINKS MARKET OVERVIEW
Market value, 2004–09
Market value forecast to 2014

HOT DRINKS PRODUCT ANALYSIS
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material

DETAILED PRODUCT DESCRIPTIONS

APPENDIX
Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: Hot Drinks, Japan, market value by category ($m), 2004–09
Figure 2: Hot Drinks, Japan, market value by category ($m), 2009–14
Figure 3: Hot Drinks, Japan, new product SKUs by category , Oct 2009 – Sep 2010
Figure 4: Hot Drinks, Japan, new product SKUs by manufacturer, Oct 2009 – Sep 2010
Figure 5: Hot Drinks, Japan, new product by package type, Oct 2009 – Sep 2010
Figure 6: Hot Drinks, Japan, new product by package material, Oct 2009 – Sep 2010

LIST OF TABLES
Table 1: Hot Drinks category definitions
Table 2: Hot Drinks, Japan, market value by category ($m), 2004–09
Table 3: Hot Drinks, Japan, market value by category ($m), 2009–14
Table 4: Hot Drinks, Japan, new product SKUs by category, Oct 2009 – Sep 2010
Table 5: Hot Drinks, Japan, new product SKUs by manufacturer, Oct 2009 – Sep 2010
Table 6: Hot Drinks, Japan, new product by package type, Oct 2009 – Sep 2010
Table 7: Hot Drinks, Japan, new product by package material, Oct 2009 – Sep 2010
Table 8: Roots - Ready-To-Drink Coffee - Roast One Grand Red
Table 9: Meiji & Pokka Coco Presso - Ready-To-Drink Coffee and Cocoa Drink - White Choco Blend
Table 10: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Caramel Cappuccino
Table 11: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Savoie Espresso Truffle
Table 12: Suntory Boss - Ready-To-Drink Coffee - Dry; Otona no Ryugi Shibo Zero Sato Zero
Table 13: UCC - Ready-to-Drink Coffee - Blue Mountain Blend Tarukan
Table 14: UCC Gran Caffe - Chilled Ready-To-Drink Coffee
Table 15: AGF Blendy - Ready-To-Drink Coffee - Fukairi Bito; Fukairi Bito Calorie Half
Table 16: AGF Blendy - Ready-To-Drink Coffee - Hikitate Cafe au Lait Half Calories
Table 17: AGF Maxim Chotto Zeitakuna Kohii Ten - Regular Coffee - Mocha Blend; Mocha Blend Drip Pack
Table 18: AGF Maxim - Regular Coffee - Master O-susume no Mocha Blend; Master O-susume no Special Blend
Table 19: Asahi Wonda - Ready-To-Drink Coffee - V.I.P. Latte
Table 20: AGF Blendy - Tonyu Cafe
Table 21: Georgia - Ready-To-Drink Coffee - Odoroki no Zero
Table 22: AGF Blendy - Ready-To-Drink Cafe au Lait - Budoto Iri; Coffee 1.5bai
Table 23: Asahi Wonda - Ready-To-Drink Coffee - Ichiban Drip Bito
Table 24: Asahi Wonda - RTD Coffee - The Gift
Table 25: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Dairy Oligo Black
Table 26: Choco-O-Lait - Chocolate Stick - Cinnamon; Cointreau; Dark; Hazelnut; Milk
Table 27: Kirin Fire - Ready-To-Drink Coffee - Mezame no Bitter
Table 28: Pokka Biz Time Cafe Saeru - Ready-To-Drink Coffee - Winter Bottle
Table 29: Sangaria Arabiki - Ready-To-Drink Coffee; Ready-To-Drink Coffee - Black; Sumiyaki
Table 30: Suntory Boss - Ready-To-Drink Coffee - Gold Presso
Table 31: Lipton - Chilled Ready-To-Drink Black Tea - Hazelnut Tea au Lait; Tea au Lait Chocolat; Yuzu Tea
Table 32: Lipton Extra Shot - Chilled Ready-To-Drink Black Tea - Caramel Tea Latte
Table 33: Nittoh Kocha - Flavoury Tea - Caramel & Banana Tea
Table 34: Sinvino Java Tea Straight - Ready-To-Drink Tea - Orange
Table 35: Lipton - Ready-To-Drink Black Tea - Tea Sparkling Mix Berry
Table 36: Asahi - Ready-To-Drink Chinese Tea - Kaoru Pu'er Cha
Table 37: Asahi - Ready-To-Drink Chinese Tea - Shokuji no Abura ni Kono Ippai
Table 38: Fauchon Quality Season - Ready-To-Drink Black Tea - Apple Tea; Straight Tea
Table 39: Coca-Cola Karada Meguri Cha - Ready-To-Drink Tea - Onyo Blend
Table 40: Sokenbicha - Ready-To-Drink Blended Tea - Kurosae
Table 41: House Wellness C 1000 - Functional Ready-To-Drink Tea - Hot Lemon Tea
Table 42: Ito En Oi O-cha - Leaf Tea - Ichiban Cha; Koi Matcha Genmai Cha
Table 43: Ito En Oi O-cha - Ready-To-Drink Green Tea - Gyokuro no Umami
Table 44: Ito En Oi O-cha - Ready-To-Drink Tea - Dattan Soba Cha Hot
Table 45: Ito En Oi O-cha - Ready-To-Drink Tea - Kotohogi Ryokucha
Table 46: Ito En Oi O-cha - Ready-To-Drink Tea - Yakitate no Kaori Genmai Cha
Table 47: Ito En Teas' Tea - Ready-To-Drink Tea - Chai Milk Tea Hot
Table 48: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Apple Peach Tea; Bito Berry Tea
Table 49: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Patissier Apple Dargeeling au Lait
Table 50: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Tea Sparkling
Table 51: Lupicia - Flavored Leaf Black Tea - Toratora
Table 52: Lupicia - Green Leaf Tea - Kichikichi
Table 53: Nestle - Ready-To-Drink Tea - Lemon Tea Calorie Hikaeme; Milk Tea Calorie Hikaeme
Table 54: Mitsui Meicha - Green Tea - Hojicha
Table 55: Lipton - Chilled Ready-To-Drink Black Tea - Calorie Zero Grape Tea; Calorie Zero Peach Tea
Table 56: Asahi Gyokuroen - Ready-To-Drink Tea - Ume Konbu Cha
Table 57: Asahi - Ready-To-Drink Chinese Tea - Kiniro Hana Cha
Table 58: DyDo Paris no Zeitaku - Ready-To-Drink Coffee
Table 59: Roots - Ready-To-Drink Coffee - Demitasse Dual Taste
Table 60: Roots - Ready-To-Drink Coffee - Smart Cafe
Table 61: Meiji B.j. - Ready-To-Drink Coffee - Colombia Blend Demitasse
Table 62: Meiji The Coffee Milk - Ready-To-Drink Chilled Coffee - Bito
Table 63: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Almond Mocha
Table 64: Nagatanien Hieshirazu-san no - Ready-to-Drink Cocoa - Shoga Cocoa
Table 65: Starbucks Double Shot - Ready-To-Drink Coffee - Espresso Misto
Table 66: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Provence Creme Brulee Latte
Table 67: Ohayo - Cafe Latte - Sumibi Baisen
Table 68: illy issimo - Cappuccino
Table 69: Nestle - Marron Milk Tea
Table 70: Asahi Kaoru Ryokucha Ibuki - Hizo no Shincha
Table 71: Ito En TEAS' TEA - Chai Milk Tea
Table 72: HiPEACE - Genpi Oolong Cha Salacia Iri
Table 73: Megmilk Milkitty - Milk Tea Caramel
Table 74: Nagatanien Hieshirazu-san no - Shoga Lemon Tea
Table 75: Suntory Ryokucha Hot Iemon - Genmai Cha
Table 76: Lipton - The Royal Hot
Table 77: Suntory - Hot Oolong Cha Shokugo no Zeitaku
Table 78: Suntory Ryokucha Iemon - Aki no Chakai
Table 79: UCC Black Tea - Premium Muto
Table 80: Fauchon Beaute - Beauty Tea
Table 81: Ito En - Dattan Soba Cha - 2 liter; 280ml; 500ml
Table 82: Ito En Oi O-cha - Gyokuro no Umami - 2 liter; 500ml
Table 83: Ito En TEAS' TEA - Orange & Earl Grey; Rose & Apple Tea
Table 84: Ito En Stick Latte TEAS' TEA - Earl Grey Milk Tea; Ginger Chai; Matcha Latte
Table 85: HiPEACE - Kuri Hojicha
Table 86: Ekichaso - Jasmine Tea; Keika Hanacha
Table 87: Kirin Namacha - Namacha Panda Sensei Bottle Set
Table 88: Kirin Sekai no Kitchen Kara - Nitsumeta Spice to Maple o Tanoshimu Milk Tea
Table 89: Lipton EXTRA SHOT - Maple Tea Latte
Table 90: Megmilk - Blueberry Tea
Table 91: Pokka Biz Time Tea - Saeru Black Kocha
Table 92: Kirin - Gogo no Kocha Straight Plus
Table 93: AGF - Blendy Rennyu Jitate Fukairi Kohii
Table 94: Asahi Wonda - Gyunyu de Shiageta Morning au Lait
Table 95: Georgia - Go-hobi Break
Table 96: DyDo - Blend Coffee - Black
Table 97: DyDo - The Black Hot
Table 98: Ito En - Choco Espresso
Table 99: Roots - Bitter Style Bito
Table 100: Roots - Real Blend Royal Mix
Table 101: Kirin - Fire Cafe Zero
Table 102: Ohayo Cafe na Jikan - Cafe au Lait Bito; Cafe au Lait Sato Fushiyo
Table 103: Suntory Boss - Boss Amakunai Ore Sato Fushiyo
Table 104: Suntory Boss - Koime no Ippuku
Table 105: Unicafe - Kohii Kanteishi no Blend Coffee - Koku; Maroyaka
Table 106: Asahi Karou Ryokucha Ibuki - Fukami Jitate
Table 107: Morinaga - Lemon Shoga Yu
Table 108: Kirin Gogo No Kocha - Ready-To-Drink Tea - Peach & Earl Grey
Table 109: Jika Baisen Maruyama Coffee - Coffee Beans
Table 110: LB - 0-Calorie Straight Tea
Table 111: Ito En Oi O-cha - Ready-To-Drink Green Tea - Natsu no Reicha
Table 112: Olo Olo - Cream Iri Maroyaka Caffe Latte; Sumibiyaki Mame no Kaori Horoniga Caffe Latte
Table 113: AGF Blendy - Ready-to-drink Coffee - Tonyu Cafe au Lait
Table 114: AGF Blendy - Ready-to-drink Tea - Kocha au Lait
Table 115: Tea Boutique - Jasmine Cha - Tokuyo 200g
Table 116: Mikado Coffee Karuizawa - Ninki no Cafe au Lait
Table 117: Lipton Extra Shot - Fukairi Milk Kocha - Non-Sugar; Hojun Apple Tea; Hojun Peach Tea
Table 118: Lipton - Chilled Ready-To-Drink Black Tea - Apricot; Calorie Zero Apple; Straight Uva
Table 119: Suntory Boss - Ice Latte
Table 120: Suntory Boss - Ready-To-Drink Coffee - Silky Black Refresh & Smooth
Table 121: Tully's Coffee Barista's Choice - Ready-To-Drink Coffee - Cafe Sepiano
Table 122: Megmilk - Jelly in Lemon Tea
Table 123: LB Kaoru Kocha - Apple Tea
Table 124: Lipton - Ready-To-Drink Black Tea - Pink Grapefruit
Table 125: Megmilk - Caffe Latte - Calorie Half
Table 126: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Double Espresso Torui Zero
Table 127: Teapigs - Herbal Tea Bags - Chamomile Flower; Peppermint Leaves; Super Fruit
Table 128: Teapigs - Black Tea Bags - Chai; Darjeeling Earl Grey; English Breakfast
Table 129: Asahi Wonda - Ready-To-Drink Coffee - Black Wonda
Table 130: Tea Boutique - Flavored Tea - Berry & Berry; Peach Parfait
Table 131: Asahi Tea0 - Ready-To-Drink Tea - Golden Lemon Tea
Table 132: Mujirushi Ryohin - Kakugiri Ringo Iri Kocha Konnyaku no Drink
Table 133: Tully's Coffee Barista's Choice - Ready-To-Drink Coffee - Black; Black Bito
Table 134: Nescafe Excella - Ready-to-Drink Coffee - Bito; Black; Cho Bito; Kilimanjaro Blend; Kobashi Cafe au Lait
Table 135: Mujirushi Ryohin - Chugoku Cha Tea Bags - Mizudashi Jasmine Cha; Muzudashi Tocho Oolong Cha
Table 136: Kirin Fire - Coffee Jelly
Table 137: Georgia - Ready-To-Drink Coffee - Espresso Blux
Table 138: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Venezia Unsweetened Latte
Table 139: Peacock Choice - Mugi Cha Tea Bags
Table 140: Mikado Coffee - African Blend Coffee Beans
Table 141: Mikado Coffee Majo - Liquid Coffee - Teito
Table 142: JT - Yuki Jasmine Cha
Table 143: LB - Zero Calorie Muscat Tea
Table 144: Roots - Ready To Drink Coffee - Triple Free
Table 145: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Black
Table 146: Malongo 123 Spresso - Vacuum Packed Espresso Pods - Deca Aqua; La Tierra
Table 147: UCC The Clear - Ready-to-Drink Coffee - Muto Milk
Table 148: Tea Boutique Collection - Kinkan Kocha; Kinkan Ryokucha
Table 149: Tea Boutique - Afternoon Jasmine Tea
Table 150: Tully's Coffee - Chilled Ready-To-Drink Coffee - Light Latte; Real Espresso
Table 151: Tsujiri - Matcha Milk Drink
Table 152: Roots - Ready-To-Drink Coffee - Big Mountain
Table 153: Kirin Fire - Ready-To-Drink Coffee - Black Deep Body
Table 154: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Mango & Golden Pine Tea
Table 155: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Advance
Table 156: Asahi - Momo no Oolong Cha
Table 157: Kirin Gogo no Kocha - Citrus Ice Tea
Table 158: DyDo Heichin Saryo - Natsu Blend Cha
Table 159: Mujirushi Ryohin - Kokusan Chaba Shiyo Kisetsu no Ryokucha; Mate Cha; Taiwan San Chaba Shiyo Tocho Oolong Cha
Table 160: Doughnut Plant New York City - Organic Coffee - Guatemala
Table 161: Mujirushi Ryohin - Fruit Tea Bag - Citrus & Apple; Mizudashi Apple & Rose Hip
Table 162: Sapporo Ebisu Sabo - Gyokuro Iri O-cha - Koi Umami
Table 163: Pola Megumicha - Functional Green Tea
Table 164: DyDo Zeppin Bito - Ready-To-Drink Coffee - Gensen Kokyu Mame 100%
Table 165: Lipton - Pure & Simple Tea
Table 166: LB - Chai
Table 167: Ito En TEAS' TEA New York - Mizudashi Yo Tea Bags - Lemon & Mango Tea; Orange & Earl Grey
Table 168: Kirin Namacha - Asa no Uruou Blend Cha
Table 169: DyDo - Fruit Kocha - Peter Rabbit kara no Okurimono
Table 170: LB Kaoru Kocha - Orange Tea; Pineapple Tea
Table 171: Chagokoro - Hojicha Latte; Sencha Latte
Table 172: DyDo Ha no Cha - Ready-To-Drink Green Tea - Uma Koi
Table 173: DyDo Heichin Saryo - Haru Blend Cha
Table 174: DyDo Ti-Ha - Sakuranbo Sakura Kocha
Table 175: Ito En Natural - Jasmine Tea
Table 176: Roots - Ready-To-Drink Coffee - Latte
Table 177: Tea Boutique Collection - Sweet Sakura Tea - Kocha; Ryokucha; Sakurabana
Table 178: Peacock Choice - Ready to Drink Tea - Jasmine; Oolong
Table 179: Fauchon - Scented Tea - Apple; Fauchon Blend; Special Earl Grey
Table 180: Fauchon - Black Tea - Ceylon B.O.P.; Indian Darjeeling; Morning
Table 181: Fauchon - Herb Tea - Camomile; Hibiscus Blend; Lemongrass Blend; Peppermint
Table 182: Asahi Tea0 - Ready-To-Drink Tea - Golden Milk Tea; Golden Straight Tea
Table 183: Seijo Ishii Specially Selected - Coffee Beans - Special Blend
Table 184: Dr Stuart's - Herbal Tea - Echinacea Plus
Table 185: Sonnentor Fruehlingskuss - Kraeuterteemischung
Table 186: Sonnentor Wieder Gut! - Kraeuterteemischung - Alles Wieder Gut; Frei Von Der Leber Weg; Frosch Im Hals; Fuers Bauchgefuehl; Herzensangelegenheiten; Muetze Voll Schlaf; Reine Nervensache; Zwick Zwack
Table 187: Sonnentor - Feinste Biologische Teemischung - Inspiration Der Sinne
Table 188: Sonnentor - Feinste Biologische Teemischung - Gemischte Versuchung
Table 189: Lupicia - Tochiotome Flavored Tea
Table 190: Cha Yu China Tea House - Chinese Tea - Jasmine
Table 191: Ito En TEAS' TEA - Ready-To-Drink Green & Red Apple Tea
Table 192: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Milk Tea
Table 193: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Healthy Milk Tea
Table 194: Kirin Gogo no Kocha - Espresso Tea
Table 195: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Straight Plus
Table 196: Megmilk Milkitty - Ichigo Milk Tea
Table 197: Ito En - Ready-To-Drink Hatomugi Cha
Table 198: Tokyu Select - Toku yo Sencha
Table 199: Seijo Ishii - Natsume Shoga Cha
Table 200: Ito En Teas' Tea New York - Ready-To-Drink Tea - Manhattan Milk Tea
Table 201: Kirin Gogo no Kocha - Muto Plain Tea
Table 202: Asahi Jurokucha - Ready-To-Drink Blended Tea - Gohan ga Susumu
Table 203: Lipton - Ice Chocolat Milk Tea
Table 204: Suntory Oolong Cha - Ready-To-Drink Tea - Premium Clear
Table 205: Lipton Extra Shot - Chai Latte
Table 206: Lipton - Darjeeling Straight Tea; Milk Tea
Table 207: LB Kaoru Kocha - Grape Tea
Table 208: Nestle - Ready-To-Drink Coffee - Black
Table 209: Meiji Coffee - Read-to-Drink Coffee - Fukami no Kilimanjaro Blend; Koku no Mild Cafe au Lait; The Premium Selection Milk Tappuri Zeitaku Latte
Table 210: Meiji - Saratto Ryokucha; Sawayaka Jasmine Cha
Table 211: Meiji Kocha - Lemon Tea; Milk Tea
Table 212: Nestle Cocoa D'Or - Beverage Mix - Kuro Cocoa; Shiro Cocoa
Table 213: Asahi Wonda - Ready-To-Drink Coffee - Gochiso Drip Bito
Table 214: Suntory Boss - Ready-To-Drink Coffee - Simple Style
Table 215: Key Coffee - Cafe au Lait
Table 216: Key Coffee - Instant Coffee - Frosty Style; Tasty Life
Table 217: Seijo Ishii Specially Selected - All Arabica Coffee Beans - Rich Taste Blend
Table 218: Seijo Ishii - Mugi Cha - Nidashi Yo
Table 219: DyDo Ti-Ha - Ready-to-drink Tea - Lemon Kocha
Table 220: Mt. Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Caramel Latte
Table 221: People Tree - Arabica Coffee - Decaf; Original
Table 222: Doutor - Ready-To-Drink Ice Coffee - Bito
Table 223: Roots - Ready-To-Drink Coffee - Aroma Revolute Bito; Roast 560C Bito; Roast One The Old
Table 224: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Creme du Chocolat
Table 225: Nescafe Komi Baisen - Instant Coffee - Fukairi; Nakairi
Table 226: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Andalucia Orange Chocolate Mocha
Table 227: Kirin Fire - Ready-To-Drink Coffee - Black; Hi no Megumi Premium Blend
Table 228: Lupicia - Flavored Black Tea - Grenada
Table 229: Snow Brand - Coffee - Zero 2
Table 230: Makaibari - Organic Darjeeling Tea - Vintage Muscatel
Table 231: Fauchon Beaute - Red Beauty Tea
Table 232: Kirin Fire - Ready-To-Drink Coffee - Sugouma Fukairi Bito; Sugouma Kaoru Coffee
Table 233: Asahi Wonda - Ready-To-Drink Coffee - Ice Bar Espresso
Table 234: Georgia - Ready-To-Drink Coffee - Gear Ice Americano
Table 235: Georgia - Ready-To-Drink Coffee - Vintage Double Barista Champion

Related research categories

By sector: Hot drinks, General drinks

By market: Japan (in Asia)