Hot Drinks in Turkey

Datamonitor's Hot Drinks in Turkey industry profile is an essential resource for top-level data and analysis covering the Hot Drinks industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of Hot Drinks in Turkey’s recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of Hot Drinks in Turkey
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

• Detailed information is included on market size, measured by both value and volume
• Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
• Market shares are covered by manufacturer and/or brand
• Also features market breakdown by distribution channel

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

The hot drinks market consists of the retail sales of coffee, tea and other hot drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Dogus Cay
Caykur
Unilever

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: Turkey hot drinks market value: $ million, 2005–09
Table 2: Turkey hot drinks market volume: million kilograms, 2005–09
Table 3: Turkey hot drinks market segmentation I:% share, by value, 2009
Table 4: Turkey hot drinks market share: % share, by volume, 2009
Table 5: Dogus Cay: key facts
Table 6: Caykur : key facts
Table 7: Unilever: key facts
Table 8: Unilever: key financials ($)
Table 9: Unilever: key financials (€)
Table 10: Unilever: key financial ratios
Table 11: Turkey hot drinks market distribution: % share, by volume, 2009
Table 12: Turkey hot drinks market value forecast: $ million, 2009–14
Table 13: Turkey hot drinks market volume forecast: million kilograms, 2009–14
Table 14: Turkey size of population (million), 2005–09
Table 15: Turkey gdp (constant 2000 prices, $ billion), 2005–09
Table 16: Turkey gdp (current prices, $ billion), 2005–09
Table 17: Turkey inflation, 2005–09
Table 18: Turkey consumer price index (absolute), 2005–09

LIST OF FIGURES
Figure 1: Turkey hot drinks market value: $ million, 2005–09
Figure 2: Turkey hot drinks market volume: million kilograms, 2005–09
Figure 3: Turkey hot drinks market segmentation I:% share, by value, 2009
Figure 4: Turkey hot drinks market share: % share, by volume, 2009
Figure 5: Forces driving competition in the hot drinks market in Turkey, 2009
Figure 6: Drivers of buyer power in the hot drinks market in Turkey, 2009
Figure 7: Drivers of supplier power in the hot drinks market in Turkey, 2009
Figure 8: Factors influencing the likelihood of new entrants in the hot drinks market in Turkey, 2009
Figure 9: Factors influencing the threat of substitutes in the hot drinks market in Turkey, 2009
Figure 10: Drivers of degree of rivalry in the hot drinks market in Turkey, 2009
Figure 11: Unilever: revenues & profitability
Figure 12: Unilever: assets & liabilities
Figure 13: Turkey hot drinks market distribution: % share, by volume, 2009
Figure 14: Turkey hot drinks market value forecast: $ million, 2009–14
Figure 15: Turkey hot drinks market volume forecast: million kilograms, 2009–14

Related research categories

By sector: Hot drinks, General drinks

By market: Turkey (in Asia)