Hot Drinks in Thailand to 2014

This databook provides key data and information on the hot drinks market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on three categories: coffee, other hot drinks and tea
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the hot drinks market, including company overview, key facts and business description

The market for hot drinks in Thailand increased at a compound annual growth rate of 4.4% between 2004 and 2009.

The coffee category led the hot drinks market in Thailand, accounting for a share of 91.3%.

Leading players in Thai hot drinks market include Nestle S.A., Sara Lee Corporation and Ajinomoto General Foods.

• Develop business strategies by understanding the quantitative trends within the hot drinks market in Thailand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: hot drinks
Summary category level: coffee
Summary category level: other hot drinks
Summary category level: tea

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Nestlé SA
Sara Lee Corporation

Chapter 5 Category Analysis: Coffee
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Other Hot Drinks
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Tea
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Country Comparison
Value
Volume
Market share

Chapter 9 New Product Development
Product launches over time
Recent product launches

Chapter 10 Macroeconomic Profile
Macroeconomic Indicators

Chapter 11 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 12 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Hot drinks, Thailand, value by category (THBm), 2004-14
Figure 2: Hot drinks, Thailand, category growth comparison, by value, 2004-14
Figure 3: Hot drinks, Thailand, volume by category (kg, million), 2004-14
Figure 4: Hot drinks, Thailand, category growth comparison, by volume, 2004-14
Figure 5: Hot drinks, Thailand, company share by volume (%), 2008-09
Figure 6: Hot drinks, Thailand, distribution channels by volume (%), 2008-09
Figure 7: Coffee, Thailand, value by segment (THBm), 2004-14
Figure 8: Coffee, Thailand, category growth comparison, by value, 2004-14
Figure 9: Coffee, Thailand, volume by segment (kg, million), 2004-14
Figure 10: Coffee, Thailand, category growth comparison, by volume, 2004-14
Figure 11: Coffee, Thailand, company share by volume (%), 2008-09
Figure 12: Coffee, Thailand, distribution channels by volume (%), 2008-09
Figure 13: Other hot drinks, Thailand, value by segment (THBm), 2004-14
Figure 14: Other hot drinks, Thailand, category growth comparison, by value, 2004-14
Figure 15: Other hot drinks, Thailand, volume by segment (kg, million), 2004-14
Figure 16: Other hot drinks, Thailand, category growth comparison, by volume, 2004-14
Figure 17: Other hot drinks, Thailand, company share by volume (%), 2008-09
Figure 18: Other hot drinks, Thailand, distribution channels by volume (%), 2008-09
Figure 19: Tea, Thailand, value by segment (THBm), 2004-14
Figure 20: Tea, Thailand, category growth comparison, by value, 2004-14
Figure 21: Tea, Thailand, volume by segment (kg, million), 2004-14
Figure 22: Tea, Thailand, category growth comparison, by volume, 2004-14
Figure 23: Tea, Thailand, company share by volume (%), 2008-09
Figure 24: Tea, Thailand, distribution channels by volume (%), 2008-09
Figure 25: Global hot drinks market split (value terms, 2009), top five countries
Figure 26: Global hot drinks market value, 2004–09, top five countries
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries
Figure 28: Global hot drinks market volume, 2004–09, top five countries
Figure 29: Annual data review process

LIST OF TABLES
Table 1: Hot drinks category definitions
Table 2: Hot drinks distribution channels
Table 3: Hot drinks, Thailand, value by category (THBm), 2004-09
Table 4: Hot drinks, Thailand, value forecast by category (THBm), 2009-14
Table 5: Hot drinks, Thailand, value by category ($m), 2004-09
Table 6: Hot drinks, Thailand, value forecast by category ($m), 2009-14
Table 7: Hot drinks, Thailand, volume by category (kg, million), 2004-09
Table 8: Hot drinks, Thailand, volume forecast by category (kg, million), 2009-14
Table 9: Hot drinks, Thailand, brand share by volume (%), 2008-09
Table 10: Hot drinks, Thailand, volume by brand (kg, million), 2008-09
Table 11: Hot drinks, Thailand, company share by volume (%), 2008-09
Table 12: Hot drinks, Thailand, volume by company (kg, million), 2008-09
Table 13: Hot drinks, Thailand, distribution channels by volume (%), 2008-09
Table 14: Hot drinks, Thailand, volume by distribution channel (kg, million), 2008-09
Table 15: Hot drinks, Thailand, expenditure per capita (THB), 2004-09
Table 16: Hot drinks, Thailand, forecast expenditure per capita (THB), 2009-14
Table 17: Hot drinks, Thailand, expenditure per capita ($), 2004-09
Table 18: Hot drinks, Thailand, forecast expenditure per capita ($), 2009-14
Table 19: Hot drinks, Thailand, consumption per capita (kg), 2004-09
Table 20: Hot drinks, Thailand, forecast consumption per capita (kg), 2009-14
Table 21: Nestlé SA key facts
Table 22: Sara Lee Corporation key facts
Table 23: Coffee, Thailand, value by segment (THBm), 2004-09
Table 24: Coffee, Thailand, value forecast by segment (THBm), 2009-14
Table 25: Coffee, Thailand, value by segment ($m), 2004-09
Table 26: Coffee, Thailand, value forecast by segment ($m), 2009-14
Table 27: Coffee, Thailand, volume by segment (kg, million), 2004-09
Table 28: Coffee, Thailand, volume forecast by segment (kg, million), 2009-14
Table 29: Coffee, Thailand, brand share by volume (%), 2008-09
Table 30: Coffee, Thailand, volume by brand (kg, million), 2008-09
Table 31: Coffee, Thailand, company share by volume (%), 2008-09
Table 32: Coffee, Thailand, volume by company (kg, million), 2008-09
Table 33: Coffee, Thailand, distribution channels by volume (%), 2008-09
Table 34: Coffee, Thailand, volume by distribution channel (kg, million), 2008-09
Table 35: Coffee, Thailand, expenditure per capita (THB), 2004-09
Table 36: Coffee, Thailand, forecast expenditure per capita (THB), 2009-14
Table 37: Coffee, Thailand, expenditure per capita ($), 2004-09
Table 38: Coffee, Thailand, forecast expenditure per capita ($), 2009-14
Table 39: Coffee, Thailand, consumption per capita (kg), 2004-09
Table 40: Coffee, Thailand, forecast consumption per capita (kg), 2009-14
Table 41: Other hot drinks, Thailand, value by segment (THBm), 2004-09
Table 42: Other hot drinks, Thailand, value forecast by segment (THBm), 2009-14
Table 43: Other hot drinks, Thailand, value by segment ($m), 2004-09
Table 44: Other hot drinks, Thailand, value forecast by segment ($m), 2009-14
Table 45: Other hot drinks, Thailand, volume by segment (kg, million), 2004-09
Table 46: Other hot drinks, Thailand, volume forecast by segment (kg, million), 2009-14
Table 47: Other hot drinks, Thailand, brand share by volume (%), 2008-09
Table 48: Other hot drinks, Thailand, volume by brand (kg, million), 2008-09
Table 49: Other hot drinks, Thailand, company share by volume (%), 2008-09
Table 50: Other hot drinks, Thailand, volume by company (kg, million), 2008-09
Table 51: Other hot drinks, Thailand, distribution channels by volume (%), 2008-09
Table 52: Other hot drinks, Thailand, volume by distribution channel (kg, million), 2008-09
Table 53: Other hot drinks, Thailand, expenditure per capita (THB), 2004-09
Table 54: Other hot drinks, Thailand, forecast expenditure per capita (THB), 2009-14
Table 55: Other hot drinks, Thailand, expenditure per capita ($), 2004-09
Table 56: Other hot drinks, Thailand, forecast expenditure per capita ($), 2009-14
Table 57: Other hot drinks, Thailand, consumption per capita (kg), 2004-09
Table 58: Other hot drinks, Thailand, forecast consumption per capita (kg), 2009-14
Table 59: Tea, Thailand, value by segment (THBm), 2004-09
Table 60: Tea, Thailand, value forecast by segment (THBm), 2009-14
Table 61: Tea, Thailand, value by segment ($m), 2004-09
Table 62: Tea, Thailand, value forecast by segment ($m), 2009-14
Table 63: Tea, Thailand, volume by segment (kg, million), 2004-09
Table 64: Tea, Thailand, volume forecast by segment (kg, million), 2009-14
Table 65: Tea, Thailand, brand share by volume (%), 2008-09
Table 66: Tea, Thailand, volume by brand (kg, million), 2008-09
Table 67: Tea, Thailand, company share by volume (%), 2008-09
Table 68: Tea, Thailand, volume by company (kg, million), 2008-09
Table 69: Tea, Thailand, distribution channels by volume (%), 2008-09
Table 70: Tea, Thailand, volume by distribution channel (kg, million), 2008-09
Table 71: Tea, Thailand, expenditure per capita (THB), 2004-09
Table 72: Tea, Thailand, forecast expenditure per capita (THB), 2009-14
Table 73: Tea, Thailand, expenditure per capita ($), 2004-09
Table 74: Tea, Thailand, forecast expenditure per capita ($), 2009-14
Table 75: Tea, Thailand, consumption per capita (kg), 2004-09
Table 76: Tea, Thailand, forecast consumption per capita (kg), 2009-14
Table 77: Global hot drinks market value, 2009
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries
Table 79: Global hot drinks market volume, 2009
Table 80: Global hot drinks market split (volume terms, 2009), top five countries
Table 81: Leading players, top five countries
Table 82: Thailand hot drinks new product launches reports, by company (top five companies), 2009
Table 83: Thailand hot drinks new product launches SKUs, by company (top five companies), 2009
Table 84: Thailand hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 85: Thailand hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 86: Thailand hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 87: Thailand hot drinks new product launches - recent five launches (2009)
Table 88: Thailand population, by age group, 2004-09 (millions)
Table 89: Thailand population forecast, by age group, 2009-14 (millions)
Table 90: Thailand population, by gender, 2004-09 (millions)
Table 91: Thailand population forecast, by gender, 2009-14 (millions)
Table 92: Thailand nominal GDP, 2004-09 (THBbn, nominal prices)
Table 93: Thailand nominal GDP forecast, 2009-14 (THBbn, nominal prices)
Table 94: Thailand real GDP, 2004-09 (THBbn, 2000 prices)
Table 95: Thailand real GDP forecast, 2009-14 (THBbn, 2000 prices)
Table 96: Thailand real GDP, 2004-09 ($bn, 2000 prices)
Table 97: Thailand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 98: Thailand consumer price index, 2004-09 (2000=100)
Table 99: Thailand consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Hot drinks, General drinks

By market: Thailand (in Asia)