Hot Drinks in Kenya

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172463

Pages: 31

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Increasing Westernisation and higher incomes among the middle and upper class are driving the growth of fresh coffee in the on-trade. Trendy Coffee shops with cosy lounges serving fresh coffee are springing up in the capital, starting with Java, Sasini, Dorman, Savanna and recently, Kaldis. Consumers patronising these coffee shops have usually been exposed to a coffee drinking culture in the Western world.

Euromonitor International's Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Coffee Culture Continues To Rise
Urban Consumers Are Demanding Newer Healthier Tastes and Flavours
Off-trade Remains the Most Preferred Channel
Domestic Players Dominate Tea But Absent in Other Categories
Positive Growth Expected Over the Forecast Period.
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 3 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 4 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 11 Hot Drinks Company Shares by Retail Value 2008-2012
Table 12 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 13 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 14 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production Data
Table 25 Production of Hot Drinks by Category 2007-2012
Sources
Summary 1 Research Sources
C Dorman Ltd in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 C Dorman Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 C Dorman Ltd: Competitive Position 2012
Kenya Tea Development Agency in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Kenya Tea Development Agency: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Kenya Tea Packers Ltd (Ketepa): Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2007-2012
Table 27 Retail Sales of Coffee by Category: Value 2007-2012
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
Table 29 Retail Sales of Coffee by Category: % Value Growth 2007-2012
Table 30 Instant Coffee by Type: % Value Breakdown 2007-2012
Table 31 Coffee Company Shares by Retail Value 2008-2012
Table 32 Coffee Brand Shares by Retail Value 2009-2012
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
Table 34 Forecast Retail Sales of Coffee by Category: Value 2012-2017
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Retail Sales of Tea by Category: Volume 2007-2012
Table 38 Retail Sales of Tea by Category: Value 2007-2012
Table 39 Retail Sales of Tea by Category: % Volume Growth 2007-2012
Table 40 Retail Sales of Tea by Category: % Value Growth 2007-2012
Table 41 Tea Company Shares by Retail Value 2008-2012
Table 42 Tea Brand Shares by Retail Value 2009-2012
Table 43 Forecast Retail Sales of Tea by Category: Volume 2012-2017
Table 44 Forecast Retail Sales of Tea by Category: Value 2012-2017
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2007-2012
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2007-2012
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2007-2012
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2007-2012
Table 51 Other Hot Drinks Company Shares by Retail Value 2008-2012
Table 52 Other Hot Drinks Brand Shares by Retail Value 2009-2012
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Hot drinks, General drinks

By market: Kenya (in Africa)