Hot Drinks in Eastern Europe to 2014

This databook provides key data and information on the hot drinks market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on three categories: coffee, other hot drinks and tea
• Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
• Category level company share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the hot drinks market, including company overview, key facts and business description

The market for hot drinks in Eastern Europe increased at a compound annual growth rate of 3.6% between 2004 and 2009.

The coffee category led the hot drinks market in Eastern Europe, accounting for a share of 69.1%.

The leading players in the Eastern European hot drinks market include Kraft Foods, Inc., Nestle S.A. and Tchibo Holding AG.

• Develop business strategies by understanding the quantitative trends within the hot drinks market in Eastern Europe
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: hot drinks
Summary category level: coffee
Summary category level: other hot drinks
Summary category level: tea

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Value Analysis
Volume Analysis

Chapter 4 Eastern Europe Hot Drinks: Market Overview
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Leading Company Profiles
Kraft Foods, Inc.
Nestlé SA

Chapter 6 Category Analysis: Coffee
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Other Hot Drinks
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Tea
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 10 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Hot drinks, Eastern Europe, value by category ($m), 2004-14
Figure 2: Hot drinks, Eastern Europe, category growth comparison, by value, 2004-14
Figure 3: Hot drinks, Eastern Europe, volume by category (kg, million), 2004-14
Figure 4: Hot drinks, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 5: Hot drinks, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 6: Hot drinks, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 7: Coffee, Eastern Europe, value by segment ($m), 2004-14
Figure 8: Coffee, Eastern Europe, category growth comparison, by value, 2004-14
Figure 9: Coffee, Eastern Europe, volume by segment (kg, million), 2004-14
Figure 10: Coffee, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 11: Coffee, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 12: Coffee, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 13: Other hot drinks, Eastern Europe, value by segment ($m), 2004-14
Figure 14: Other hot drinks, Eastern Europe, category growth comparison, by value, 2004-14
Figure 15: Other hot drinks, Eastern Europe, volume by segment (kg, million), 2004-14
Figure 16: Other hot drinks, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 17: Other hot drinks, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 18: Other hot drinks, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 19: Tea, Eastern Europe, value by segment ($m), 2004-14
Figure 20: Tea, Eastern Europe, category growth comparison, by value, 2004-14
Figure 21: Tea, Eastern Europe, volume by segment (kg, million), 2004-14
Figure 22: Tea, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 23: Tea, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 24: Tea, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 25: Annual data review process

LIST OF TABLES
Table 1: Hot drinks category definitions
Table 2: Hot drinks distribution channels
Table 3: Hot drinks, Eastern Europe, value (country-wise), 2004-09 ($m)
Table 4: Hot drinks, Eastern Europe, value (country-wise) forecast, 2009-14 ($m)
Table 5: Hot drinks, Eastern Europe, volume (country-wise), 2004-09 (kg, million)
Table 6: Hot drinks, Eastern Europe, volume (country-wise) forecast, 2009-14 (kg, million)
Table 7: Hot drinks, Eastern Europe, value by category ($m), 2004-09
Table 8: Hot drinks, Eastern Europe, value forecast by category ($m), 2009-14
Table 9: Hot drinks, Eastern Europe, volume by category (kg, million), 2004-09
Table 10: Hot drinks, Eastern Europe, volume forecast by category (kg, million), 2009-14
Table 11: Hot drinks, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 12: Hot drinks, Eastern Europe, volume by company (kg, million), 2008-09
Table 13: Hot drinks, Eastern Europe, distribution channels by volume (%), 2008-09
Table 14: Hot drinks, Eastern Europe, volume by distribution channel (kg, million), 2008-09
Table 15: Hot drinks, Eastern Europe, expenditure per capita ($), 2004-09
Table 16: Hot drinks, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 17: Hot drinks, Eastern Europe, consumption per capita (kg), 2004-09
Table 18: Hot drinks, Eastern Europe, forecast consumption per capita (kg), 2009-14
Table 19: Kraft Foods, Inc. key facts
Table 20: Nestlé SA key facts
Table 21: Coffee, Eastern Europe, value by segment ($m), 2004-09
Table 22: Coffee, Eastern Europe, value forecast by segment ($m), 2009-14
Table 23: Coffee, Eastern Europe, volume by segment (kg, million), 2004-09
Table 24: Coffee, Eastern Europe, volume forecast by segment (kg, million), 2009-14
Table 25: Coffee, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 26: Coffee, Eastern Europe, volume by company (kg, million), 2008-09
Table 27: Coffee, Eastern Europe, distribution channels by volume (%), 2008-09
Table 28: Coffee, Eastern Europe, volume by distribution channel (kg, million), 2008-09
Table 29: Coffee, Eastern Europe, expenditure per capita ($), 2004-09
Table 30: Coffee, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 31: Coffee, Eastern Europe, consumption per capita (kg), 2004-09
Table 32: Coffee, Eastern Europe, forecast consumption per capita (kg), 2009-14
Table 33: Other hot drinks, Eastern Europe, value by segment ($m), 2004-09
Table 34: Other hot drinks, Eastern Europe, value forecast by segment ($m), 2009-14
Table 35: Other hot drinks, Eastern Europe, volume by segment (kg, million), 2004-09
Table 36: Other hot drinks, Eastern Europe, volume forecast by segment (kg, million), 2009-14
Table 37: Other hot drinks, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 38: Other hot drinks, Eastern Europe, volume by company (kg, million), 2008-09
Table 39: Other hot drinks, Eastern Europe, distribution channels by volume (%), 2008-09
Table 40: Other hot drinks, Eastern Europe, volume by distribution channel (kg, million), 2008-09
Table 41: Other hot drinks, Eastern Europe, expenditure per capita ($), 2004-09
Table 42: Other hot drinks, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 43: Other hot drinks, Eastern Europe, consumption per capita (kg), 2004-09
Table 44: Other hot drinks, Eastern Europe, forecast consumption per capita (kg), 2009-14
Table 45: Tea, Eastern Europe, value by segment ($m), 2004-09
Table 46: Tea, Eastern Europe, value forecast by segment ($m), 2009-14
Table 47: Tea, Eastern Europe, volume by segment (kg, million), 2004-09
Table 48: Tea, Eastern Europe, volume forecast by segment (kg, million), 2009-14
Table 49: Tea, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 50: Tea, Eastern Europe, volume by company (kg, million), 2008-09
Table 51: Tea, Eastern Europe, distribution channels by volume (%), 2008-09
Table 52: Tea, Eastern Europe, volume by distribution channel (kg, million), 2008-09
Table 53: Tea, Eastern Europe, expenditure per capita ($), 2004-09
Table 54: Tea, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 55: Tea, Eastern Europe, consumption per capita (kg), 2004-09
Table 56: Tea, Eastern Europe, forecast consumption per capita (kg), 2009-14

Related research categories

By sector: Hot drinks, General drinks

By market: Europe