Hot Drinks in Bulgaria

Hot drinks players have responded to the difficult economic conditions in the same way as companies in other food segments, by increasing their competitiveness. Up to 2009, there was widespread trading up from economy hot beverages to standard and premium ones and from locally produced drinks to imported products. However, in 2010 and 2011 consumers were more price sensitive and the trading-up trend slowed down.

Euromonitor International's Hot Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Economic Downturn Continues To Negatively Affect Hot Drinks Growth
Multinationals Increase Sales Share While Entry of New Companies Is Limited
Off-trade Sales Drive Volume Growth
Volume and Value Growth Expected To Rise Over Forecast Period
Key Trends and Developments
Economic Downturn Still Negatively Affecting Hot Drinks Growth
Producers To Tailor Product Features According To Changing Demographics
Chained Coffee Shops Support Coffee Sales
Small Grocers Lose Ground To Supermarkets/hypermarkets
Niche and Upmarket Products Enter Bulgaria
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 3 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 4 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 11 Hot Drinks Company Shares by Retail Value 2007-2011
Table 12 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
National Consumer Expenditure
Sources
Summary 1 Research Sources
Balkam Ad in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 2 Balkam AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Balkam AD: Competitive Position 2011
Bioprogramma Ood in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Bioprogramma OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Bioprogramma OOD: Competitive Position 2011
Bioset Ood in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 6 Bioset OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Bioset OOD: Competitive Position 2011
Mercury Ad in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 8 Mercury AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Mercury P&P AD: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Coffee by Category: Volume 2006-2011
Table 26 Retail Sales of Coffee by Category: Value 2006-2011
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2006-2011
Table 28 Retail Sales of Coffee by Category: % Value Growth 2006-2011
Table 29 Fresh Ground Coffee: Standard Vs Pods 2006-2011
Table 30 Instant Coffee by Type: % Value Breakdown 2007-2011
Table 31 Coffee Company Shares by Retail Value 2007-2011
Table 32 Coffee Brand Shares by Retail Value 2008-2011
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2011-2016
Table 34 Forecast Retail Sales of Coffee by Category: Value 2011-2016
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 37 Fresh Ground Coffee: Forecast Standard Vs Pods 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Retail Sales of Tea by Category: Volume 2006-2011
Table 39 Retail Sales of Tea by Category: Value 2006-2011
Table 40 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 41 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 42 Tea: Standard Vs Pods 2006-2011
Table 43 Tea Company Shares by Retail Value 2007-2011
Table 44 Tea Brand Shares by Retail Value 2008-2011
Table 45 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 46 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 49 Tea: Forecast Standard Vs Pods 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Retail Sales of Other Hot Drinks by Category: Volume 2006-2011
Table 51 Retail Sales of Other Hot Drinks by Category: Value 2006-2011
Table 52 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2006-2011
Table 53 Retail Sales of Other Hot Drinks by Category: % Value Growth 2006-2011
Table 54 Other Hot Drinks: Standard Vs Pods 2006-2011
Table 55 Other Hot Drinks Company Shares by Retail Value 2007-2011
Table 56 Other Hot Drinks Brand Shares by Retail Value 2008-2011
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2011-2016
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: Value 2011-2016
Table 59 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2011-2016
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2011-2016
Table 61 Other Hot Drinks: Forecast Standard Vs Pods 2011-2016

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Related research categories

By sector: Hot drinks, General drinks

By market: Bulgaria (in Europe)