Homeshopping in South Africa

Sales volumes increased significantly in early 2011 as homeshopping retailers continued to aggressively market products on offer. Growth of 6% in value terms was recorded for the whole category in 2011 with Verimark the leading company. This has been mainly influenced by its constant advertising through TV infomercials which would normally last up to 30 minutes and as such the results have been seen through an increase in the sales value even though it comes at a cost. Another player in...

Euromonitor International's Homeshopping in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Category: Value 2006-2011
Table 2 Homeshopping by Category: % Value Growth 2006-2011
Table 3 Homeshopping Company Shares by Value 2007-2011
Table 4 Homeshopping Brand Shares by Value 2008-2011
Table 5 Homeshopping Forecasts by Category: Value 2011-2016
Table 6 Homeshopping Forecasts by Category: % Value Growth 2011-2016
Pick 'n Pay Retail Group Pty Ltd in Retailing (south Africa)
Strategic Direction
Key Facts
Summary 1 Pick 'n Pay Retail Group Pty Ltd: Key Facts
Summary 2 Pick 'n Pay Retail Group Pty Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Pick 'n Pay Retail Group Pty Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Pick 'n Pay Retail Group Pty Ltd: Competitive Position 2011
Verimark (pty) Ltd in Retailing (south Africa)
Strategic Direction
Key Facts
Summary 5 Verimark (Pty) Ltd: Key Facts
Summary 6 Verimark (Pty) Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 Verimark (Pty) Ltd: Competitive Position 2011
Woolworths Holdings Ltd in Retailing (south Africa)
Strategic Direction
Key Facts
Summary 8 Woolworth Holdings Ltd: Key Facts
Summary 9 Woolworths Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 Woolworths Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 11 Woolworths Holdings Ltd: Competitive Position 2011
Executive Summary
Relatively High Selling Prices Explain the Good Value Performance in 2011
Consumers Turn To Private Label Products As the Cost of Living Goes Up
Shoprite's Strategy Proves To Be Successful in the Economic Slowdown
Store-based Retailers Expected To Go Online Over the Forecast Period
Unemployment Expected To Be A Threat To Growth Over the Forecast Period
Key Trends and Developments
Consumer Confidence Stumbles As the Cost of Living Goes Up
Internet Retailing Gets A Boost As the Number of Online Shoppers Continues To Increase
Service and Product Quality Set To Improve As the State Revises the Consumer Protection Act
Private Label Remains A Viable Option To Boost Sales for Retailers
Walmart's Entry Into South Africa Could Emulate Other International Players
Social Media Likely To Take Over As Common Marketing Tool in Retailing South Africa
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash-and-carry
Definitions
Summary 12 Research Sources

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Related research categories

By market: South Africa (in Africa), Africa