Homeshopping in Denmark

In 2012, homeshopping once again recorded a steep decline, falling by 7% in current value terms. The competitive advantages of homeshopping were eroded by the forceful expansion of internet retailing. As online stores provide greater convenience benefits and lower prices, they were increasingly preferred over old-fashioned and sometimes intrusive homeshopping. Homeshopping operators responded by going online and adopting a multichannel strategy.

Euromonitor International's Homeshopping in Denmark report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Furniture and Homewares Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Channel: Value 2007-2012
Table 2 Homeshopping by Channel: % Value Growth 2007-2012
Table 3 Homeshopping Company Shares: % Value 2008-2012
Table 4 Homeshopping Brand Shares: % Value 2009-2012
Table 5 Homeshopping Forecasts by Channel: Value 2012-2017
Table 6 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
Ikea A/S in Retailing (denmark)
Strategic Direction
Key Facts
Summary 1 IKEA A/S: Key Facts
Summary 2 IKEA A/S: Operational Indicators
Internet Strategy
Summary 3 IKEA A/S: Internet Retailing Indicators
Company Background
Private Label
Competitive Positioning
Summary 4 Ikea Danmark A/S: Competitive Position 2012
Executive Summary
Renewed Growth in Sales in Retailing in Denmark
Internet Retailing Sees Double-digit Growth; the Focus on M-commerce Increases
Non-grocery Retailing Recovers; Grocery Retailing Is Hit by Tax Increases
Intense Competition Puts Downwards Pressure on Prices
Sluggish Recovery Is Expected in Retailing
Key Trends and Developments
Economic Conditions
Internet Retailing Sees Steady Growth, M-commerce Is Booming
Higher Taxes on Groceries Fuel Cross-border Shopping
Strong Growth in Private Label Reinforces Retailers' Market Power
Lifestyle of Health and Sustainability Goes Mainstream
the Convenience Trend Shapes New Developments in Retailing
Market Indicators
Table 7 Employment in Retailing 2007-2012
Market Data
Table 8 Sales in Retailing by Channel: Value 2007-2012
Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Non-store Retailing Company Shares: % Value 2008-2012
Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 43 Cash and carry: Sales Value 2007-2012
Table 44 Cash and carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 45 Cash and carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 5 Research Sources

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By market: Denmark (in Europe)