Homeshopping in Brazil

Homeshopping continued to face strong threats from other retailing formats in 2012. Internet retailing in particular has dampened growth, and major homeshopping players such as Polimport Comércio e Exportação and Sociedade Comercial e Importação Hermes are building up their internet sales capabilities in response. Homeshopping has remained somewhat popular mainly in rural areas, where few consumers have credit cards and internet penetration rates remain low.

Euromonitor International's Homeshopping in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Furniture and Homewares Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Channel: Value 2007-2012
Table 2 Homeshopping by Channel: % Value Growth 2007-2012
Table 3 Homeshopping Company Shares: % Value 2008-2012
Table 4 Homeshopping Brand Shares: % Value 2009-2012
Table 5 Homeshopping Forecasts by Channel: Value 2012-2017
Table 6 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
B2w Cia Global Do Varejo SA in Retailing (brazil)
Strategic Direction
Key Facts
Summary 1 B2W Cia Global Do Varejo SA: Key Facts
Summary 2 B2W Cia Global Do Varejo SA: Operational Indicators
Internet Strategy
Summary 3 B2W Cia Global Do Varejo SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 B2W Cia Global Do Varejo SA: Competitive Position 2012
Executive Summary
Retailing Holds Up Despite Slowing Economy
Increasing Internet Retailing Competition Demands New Services
Internet Retailing Starts To Recover From Logistical Problems
Retailing Industry Continues To Consolidate
the Forecast Is Still Positive for Retailing
Key Trends and Developments
Retailers Continue To Invest Despite Economic Slowdown
Companies Respond To Internet Retailing Growth With Investment in Logistics
Government Continues To Implement Measures To Stimulate Retailing
Private Label Going Beyond Grocery Retail
Mergers and Acquisitions Continue To Consolidate Retailing in Brazil
New Services Bolster Internet Retailing Performance
Market Indicators
Table 7 Employment in Retailing 2007-2012
Market Data
Table 8 Sales in Retailing by Channel: Value 2007-2012
Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Non-store Retailing Company Shares: % Value 2008-2012
Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Table 43 Shopping Malls: Evolution 2007-2012
Cash and Carry
Table 44 Cash and Carry: Sales Value 2007-2012
Table 45 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 46 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 5 Research Sources

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Related research categories

By market: Brazil (in South America), Brazil (in BRICM)