Homeshopping in Austria

2011 marked another year of declining sales for homeshopping in Austria. The reason for this is the surge of the Internet retailing channel, eating away the customer base of homeshopping. An increasing number of Austrians are now computer-literate and have an Internet connection at home. Ordering goods online rather than via TV, letter or telephone offers a greater degree of convenience to consumers, which is why an increasing number of people are switching from the old-fashioned homeshopping...

Euromonitor International's Homeshopping in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Category: Value 2006-2011
Table 2 Homeshopping by Category: % Value Growth 2006-2011
Table 3 Homeshopping Company Shares by Value 2007-2011
Table 4 Homeshopping Brand Shares by Value 2008-2011
Table 5 Homeshopping Forecasts by Category: Value 2011-2016
Table 6 Homeshopping Forecasts by Category: % Value Growth 2011-2016
Buchgemeinschaft Donauland Kremayr & Scheriau in Retailing (austria)
Strategic Direction
Key Facts
Summary 1 Buchgemeinschaft Donauland Kremayr & Scheriau: Key Facts
Summary 2 Buchgemeinschaft Donauland Kremayr & Scheriau: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Buchgemeinschaft Donauland Kremayr & Scheriau: Competitive Position 2011
Otto GmbH in Retailing (austria)
Strategic Direction
Key Facts
Summary 4 Otto GmbH: Key Facts
Summary 5 Otto GmbH: Operational Indicators
Internet Strategy
Summary 6 Otto GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 Otto GmbH: Private Label Portfolio
Competitive Positioning
Summary 8 Otto GmbH: Competitive Position 2011
Executive Summary
Strongest Performance for Retailing Industry Since Recession
Non-grocery Retailing Suffers From Consumer Shift To Internet
Regional Retail Chains Continue To Dominate
Modern Retail Formats To Drive Future Growth
Key Trends and Developments
Drop in Unemployment Rate Following Economic Recovery Benefits Retailing
Internet Retailing Booms
Government Regulation Conducive To Market Entry
Private Label Products Continue To Develop
Social Media Advertisements Become More Common
Growing Focus on Lifestyle Products Helps Lift Growth
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Table 33 Shopping Centres/Malls: 2005-2011
Cash and Carry
Table 34 Cash and Carry: Sales Value 2006-2011
Table 35 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 36 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Sources
Summary 9 Research Sources

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By market: Austria (in Europe)