Homeshopping - Germany

Published: January 2011

Publisher: Euromonitor Plc

Product ref: 104191

Pages: 82

Format: PDF

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Report description

Homeshopping continued to decline in 2010, by 8% due to fierce competition from internet retailing. Quelle going out of business was another reason for the overall poor performance. Whilst homeshopping continues to play an important role in Germany, more and more people are attracted to the lower prices and convenience offered by most internet retailers. As a result, most homeshopping companies are now also present within internet retailing.

Euromonitor International's Homeshopping in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Clothing and Footwear Direct Selling, Clothing and Footwear Homeshopping, Clothing and Footwear Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics Direct Selling, Consumer Electronics Homeshopping, Consumer Electronics Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homeshopping market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Homeshopping in Germany
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Retailing No Longer Suffers From the Economic Crisis in Germany in 2010
An Increasing Trend Towards Convenience in Grocery Retailing
Grocery and Non-grocery Retailing Both With Increase in 2010
Large Retailers Hold the Lion's Share
Better Growth Trends Are Expected To Emerge
Key Trends and Developments
Germany Shows Signs of Economic Recovery
Internet Retailing
Government Regulation and Its Impact on Retailing
Private Label Limits Value Growth Potential
Demographic Changes Influence Purchasing Habits
the Changing Face of Retailing
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash and Carry
Table 27 Cash and Carry: Sales Value 2005-2010
Table 28 Cash and Carry: Sales by National Brand Owner: Sales Value 2007-2010
Table 29 Cash and Carry: Number of Outlets by National Brand Owner: 2007-2010
Definitions
Summary 1 Research Sources
Aldi Group
Strategic Direction
Key Facts
Summary 2 Aldi Group: Key Facts
Summary 3 Aldi Group: Operational Indicators
Internet Strategy
Company Background
Chart 1 Aldi Group: Aldi in Frankfurt
Private Label
Summary 4 Aldi Group: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Süd: Competitive Position 2010
Summary 6 Aldi Nord: Competitive Position 2010
C&a Mode Kg
Strategic Direction
Key Facts
Summary 7 C&A Mode KG: Key Facts
Summary 8 C&A Mode KG: Operational Indicators
Internet Strategy
Summary 9 C&A Mode KG: Share of Sales Generated by Internet Retailing
Company Background
Chart 2 C&A Mode KG: C&A in Frankfurt
Private Label
Summary 10 C&A Mode KG: Private Label Portfolio
Competitive Positioning
Summary 11 C&A Mode KG: Competitive Position 2010
Coop Eg
Strategic Direction
Key Facts
Summary 12 Coop eG: Key Facts
Summary 13 Coop eG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 14 Coop eG: Private Label Portfolio
Competitive Positioning
Summary 15 Coop eG: Competitive Position 2010
Deichmann Se
Strategic Direction
Key Facts
Summary 16 Deichmann SE: Key Facts
Summary 17 Deichmann SE: Operational Indicators
Internet Strategy
Summary 18 Deichmann SE: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 19 Deichmann SE: Private Label Portfolio
Competitive Positioning
Summary 20 Deichmann SE: Competitive Position 2010
Dm-drogerie Markt GmbH & Co Kg
Strategic Direction
Key Facts
Summary 21 DM-Drogerie Markt GmbH & Co KG: Key Facts
Summary 22 DM-Drogerie Markt GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 23 DM-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 24 DM-Drogerie Markt GmbH & Co KG: Competitive Position 2010
Edeka Zentrale AG & Co Kg
Strategic Direction
Key Facts
Summary 25 Edeka Zentrale AG & Co KG: Key Facts
Summary 26 Edeka Zentrale AG & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 27 Edeka Zentrale AG & Co KG: Private Label Portfolio
Competitive Positioning
Summary 28 Edeka Zentrale AG & Co KG: Competitive Position 2010
H&m Hennes & Mauritz BV & Co Kg
Strategic Direction
Key Facts
Summary 29 H&M Hennes & Mauritz BV & Co KG: Key Facts
Summary 30 H&M Hennes & Mauritz BV & Co KG: Operational Indicators
Internet Strategy
Summary 31 H&M Hennes & Mauritz BV & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 32 H&M Hennes & Mauritz BV & Co KG AB: Private Label Portfolio
Competitive Positioning
Summary 33 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2010
Ikea Deutschland Verkaufs GmbH & Co
Strategic Direction
Key Facts
Summary 34 Ikea Deutschland Verkaufs GmbH & Co: Key Facts
Summary 35 Ikea Deutschland Verkaufs GmbH & Co: Operational Indicators
Internet Strategy
Summary 36 Ikea Deutschland Verkaufs GmbH & Co: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 37 Ikea Deutschland Verkaufs GmbH & Co: Private Label Portfolio
Competitive Positioning
Summary 38 Ikea Deutschland Verkaufs GmbH & Co: Competitive Position 2010
J Bünting's Beteiligungs AG
Strategic Direction
Key Facts
Summary 39 J Bünting's Beteiligungs AG: Key Facts
Summary 40 J Bünting's Beteiligungs AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 41 J Bünting's Beteiligungs AG: Private Label Portfolio
Competitive Positioning
Summary 42 J Bünting's Beteiligungs AG: Competitive Position 2010
Lidl Dienstleistung GmbH & Co Kg
Strategic Direction
Key Facts
Summary 43 Lidl Dienstleistungs GmbH & Co KG: Key Facts
Summary 44 Schwarz Beteiligungs GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 3 Lidl Dienstleistungs GmbH & Co KG: Lidl in Frankfurt
Private Label
Summary 45 Lidl Dienstleistungs GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 46 Lidl Dienstleistungs GmbH & Co KG: Competitive Position 2010
Lr Health & Beauty Systems GmbH
Strategic Direction
Key Facts
Summary 47 LR Health & Beauty Systems GmbH: Key Facts
Summary 48 LR Health & Beauty Systems GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 49 LR Health & Beauty Systems GmbH: Private Label Portfolio
Competitive Positioning
Summary 50 LR Health & Beauty Systems GmbH: Competitive Position 2010
Metro AG
Strategic Direction
Key Facts
Summary 51 Metro AG: Key Facts
Summary 52 Metro AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 53 Metro AG: Private Label Portfolio
Competitive Positioning
Summary 54 Metro Group: Competitive Position 2010
Summary 55 Media-Saturn-Holding GmbH: Competitive Position 2010
Summary 56 Galeria Kaufhof GmbH: Competitive Position 2010
Otto GmbH & Co Kg
Strategic Direction
Key Facts
Summary 57 Otto GmbH & Co KG: Key Facts
Summary 58 Otto GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 59 Otto GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 60 Otto GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 61 Otto GmbH & Co KG: Competitive Position 2010
Phone House Telecom Gmbh, the
Strategic Direction
Key Facts
Summary 62 The Phone House Telecom GmbH: Key Facts
Summary 63 The Phone House Telecom GmbH: Operational Indicators
Internet Strategy
Summary 64 The Phone House Telecom GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 65 The Phone House Telecom GmbH: Competitive Position 2010
Praktiker Bau & Heimwerkermärkte Holding AG
Strategic Direction
Key Facts
Summary 66 Praktiker Bau & Heimwerkermärkte Holding AG: Key Facts
Summary 67 Praktiker Bau & Heimwerkermärkte Holding AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 68 Praktiker Bau &Heimwerkermärkte Holding AG: Private Label Portfolio
Competitive Positioning
Summary 69 Praktiker Bau & Heimwerkermärkte Holding AG: Competitive Position 2010
Rewe Group
Strategic Direction
Key Facts
Summary 70 Rewe Group: Key Facts
Summary 71 Rewe Group: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 72 Rewe Group: Private Label Portfolio
Competitive Positioning
Summary 73 Rewe Group: Competitive Position 2010
Rossmann Kg, Dirk
Strategic Direction
Key Facts
Summary 74 Dirk Rossmann KG: Key Facts
Summary 75 Dirk Rossmann KG: Operational Indicators
Internet Strategy
Summary 76 Dirk Rossmann KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 77 Rossmann KG, Dirk: Private Label Portfolio
Competitive Positioning
Summary 78 Dirk Rossmann KG: Competitive Position 2010
Schlecker Ag, A
Strategic Direction
Key Facts
Summary 79 A Schlecker AG: Key Facts
Summary 80 A Schlecker AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 82 A Schlecker AG: Private Label Portfolio
Competitive Positioning
Summary 83 A Schlecker AG: Competitive Position 2010
Tengelmann Group, the
Strategic Direction
Key Facts
Summary 84 Kaiser's Tengelmann GmbH: Key Facts
Summary 85 Kaiser's Tengelmann GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 86 Tengelmann Warenhandelsgesellschaft OHG: Private Label Portfolio
Competitive Positioning
Summary 87 Kaiser's Tengelmann GmbH: Competitive Position 2010
Summary 88 The Tengelmann Group: Competitive Position 2010
Tk Maxx GmbH & Co Kg
Strategic Direction
Key Facts
Summary 89 TK Maxx GmbH & Co KG: Key Facts
Summary 90 TK Maxx GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 91 TK Maxx GmbH & Co KG: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 4 Homeshopping: Otto Order Shop in Hanover
Channel Data
Table 30 Homeshopping by Category: Value 2005-2010
Table 31 Homeshopping by Category: % Value Growth 2005-2010
Table 32 Homeshopping Company Shares by Value 2006-2010
Table 33 Homeshopping Brand Shares by Value 2007-2010
Table 34 Homeshopping Forecasts by Category: Value 2010-2015
Table 35 Homeshopping Forecasts by Category: % Value Growth 2010-2015

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Related research categories

By market: Germany (in Europe)